Instagram and restaurants: opportunity or threat?

Gaining visibility has become essential for restaurants. The word-of-mouth that used to work no longer has the same social impact, and no longer encourages the French to push open the restaurant door. Today, to find a place to dine or have lunch, 80% of customers go online. They use several tools to do so: Google searches, directories, online reviewsmedia... But also, of course, the social mediaInstagram, the platform that has placed images at the heart of its identity from the outset, has become a tool of choice for restaurateurs looking to gain notoriety, and there are many examples of restaurants that have succeeded in making their mark thanks to a well thought-out social strategy. These include the Big Mammagroup, French chain O'Tacosthe hommard restaurant Les Pinces or French burgers from PNY. Yet many voices are raising the problems that Instagram can represent for the restaurant sector: a loss of authenticity, displaced customer demands...So, does Instagram represent a threat or an opportunity for restaurateurs? Answer in figures with Malou.