Center d'aide malou

Several legends exists.

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The oldest legend say that our CEO, Louiza, simply liked the name "Malou", others that Malou comes from the word "malum", "genius idea for restaurateurs" in Latin.

Absolutely, it's actually an excellent idea!

Malou was created for all foodservice professionals, including marketing experts and social media.

Agencies and community managers can manage, accelerate and improve their strategies via the MalouApp (post generation, response to reviews, performance analysis, etc.)

Malou is available worldwide in English, French, Italian and Spanish.

Copilot and MalouApp are Malou's two main offerings.

• MalouApp = the all-in-one online growth solution for managing your restaurant.
• Copilot = A dedicated account manager + all the MalouApp features.

Malou's ultimate goals: save you time, boost your restaurant's visibility online and maximize your revenue.

All this in :

• Work on your local search engine optimization (SEO) to attract customers looking for restaurants online;
• Boost your visibility on all platforms to fill your venue;
• Centralizing all your online reviews and responding to them in less than 72 hours;
• Strengthen your strategic decisions by monitoring and analyzing your performance.

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Malou is the all-in-one solution dedicated to restaurateurs for all their online needs.

Malou allows you to centralize:

• Local SEO;
• Review Management
• Social media management

To find out more, get a demo!

Malou email filters organize messages efficiently, helping to maintain an orderly inbox and prioritize important communications.

Malou Messaging provides real-time notifications of all new messages. It allows you to be reactive and ensure that no important communication is missed.

Malou's centralized inbox integrates platforms such as Facebook, Instagram and Google, enabling all communications to be managed from a single location.

Malou's messaging system lets you respond quickly to messages to improve customer satisfaction, use pre-defined answers for frequently asked questions, and classify messages for better organization.

Malou all-in-one messaging is a centralized platform designed to simplify communications management. It offers features such as quick replies, personalized sorting and a global inbox.

It's crucial to keep track of the numbers that matter to your restaurant, so you can make informed strategic decisions and skyrocket your sales. Here are some strategies based on the content above:

• Check graphs regularly
• Use dashboards for a quick overview of key indicators
• Leverage predictive analytics to anticipate trends

Malou offers a variety of features to help restaurants analyze their performance and make informed strategic decisions. Here are just a few of the features based on the content above:

• Semantic analysis of opinions (positive in green, negative in red)
• Dashboards with your key indicators
• Detailed reporting and trend analysis
• Weekly and monthly e-mail alerts to track your results
• Competitive comparisons and analysis
• Analysis of your positions on strategic keywords
• Download statistics for internal communication

Malou features have been tailor-made to boost restaurant e-reputation. These include: collection and centralization of reviews from all platforms, fast and appropriate responses to reviews, use of AI for optimized response (keywords), automation of responses according to your criteria, semantic analysis of reviews received, boost of review collection via campaigns, analysis of your performance on all platforms, and daily and weekly emails to monitor your e-reputation.

Improving your e-reputation can be achieved in a number of ways: collecting reviews, systematically responding to reviews received, responding quickly to reviews received (less than 72 hours), improving ratings on all platforms, building customer loyalty and using keywords to boost local referencing.

A restaurant's e-reputation is its online reputation (its digital image). And yes: because of all the different opinions and networks, it can be very different from the real reputation! This e-reputation is measured by all customer reviews and comments, and by a restaurant's average rating on Google. These key factors directly influence potential customers' decisions.

Did you know? 77% of French people systematically consult reviews when looking for a local establishment, and 33% would never eat in a restaurant with a review of less than 4 stars (source: The Fork).

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Over 60 platforms are connected to the Malou interface, enabling you to effectively manage your online presence by distributing and standardizing your information everywhere online.

The most important information to keep up to date is the restaurant name, address and telephone number.

Did you know that there are hundreds of platforms on which to list your restaurant? Malou simplifies the management of your online presence by linking to all your establishments' pages for centralized control. And best of all, Malou lets you make all these updates in real time, with just one click! Much more practical than updating by hand, directory by directory. Are you closing exceptionally or changing your schedule? One click is all it takes. Finally, by tailoring your online presence strategy to the unique characteristics of your establishment, improving visibility on all platforms based on user interactions, and ensuring that regular updates are published on all connected platforms, your presence management will be successful.

The first thing you see when searching for a restaurant on Google is its Google listing. Presence management involves keeping this second online storefront up to date. This includes key information such as your opening hours, address and telephone number. By ensuring that these details are the same everywhere (on all platforms and directories) and by interacting where your customers spend their time online, your shop window will be good and optimized. This can help you attract more customers and retain the ones you already have.

A restaurateur can use social media to promote himself, improve his referencing, share his visual identity and creations, create links with customers/subscribers, take advantage of current events to generate bookings (posts, gifts, contests), improve his employer brand, collaborate with influencers... It's all happening on the networks!

As the saying goes: the eyes eat first! Since the rise of social media, this has become even truer. Every month, the #food hashtag accounts for over 250 million posts on Instagram, and potential customers follow the recommendations of food influencers. Networks are both 1) a real online showcase 2) a viral way of getting known 3) an SEO tool (thanks to keywords).

Malou offers all the features you need to get your restaurant off the ground on Google: connection to all your business pages, instant one-click updating of your information on over 60 platforms, keyword selection based on the characteristics of your business, keyword optimization of all your content, creation and publication of optimized Google posts, and finally, the ability to track your performance on a dashboard.

Work on your restaurant's local SEO on Google, but also on over 60 platforms connected to Malou, such as directories or listing platforms (TripAdvisor, Yelp, Foursquare), reservation platforms (TheFork, Zenchef, OpenTable), social media (Instagram, Facebook), and delivery platforms (Deliveroo, Uber).

To effectively boost your restaurant's online visibility, start by registering your business on as many online platforms and directories as possible, such as The Fork, Yelp, and TripAdvisor. Don't forget to optimize your Google Business Profile as well. Here's a step-by-step guide to get you started:<br>1. Standardize Your Information: Ensure your restaurant's details, such as opening hours, address, and website, are consistent across all platforms. Inconsistencies can confuse customers and harm your search rankings.<br>2. Fill in Relevant Information: Provide as much information as possible on each platform. Include attributes that potential customers care about, like menu highlights, parking availability, or special services.<br>3. Create Optimized Content: Regularly update your profiles with content that is optimized for search algorithms. For instance, utilize Google Posts to share updates and promotions. Always use relevant keywords to help your content rank higher in search results.<br>By following these steps, you’ll send strong, positive signals to search engines, increasing the chances of your restaurant being prominently featured online.

To find out if your restaurant is visible on Google, we measure your online presence by evaluating your position on specific keywords. These keywords include terms specific to your establishments, such as your location, your type of cuisine, your specialties... Example: when someone searches for "Italian restaurant Paris 9", does your establishment appear in 2nd, 3rd, etc.? Malou's tip: write down the keywords that concern you, then search for them to assess your average position.

We've chosen the most important platforms for the hospitality sector: Instagram, Facebook, Mapstr and soon TikTok.

Local SEO is a strategy for improving a restaurant's or an establishment's visibility in local search results (e.g. Google Maps or Google Search.) This allows potential customers to discover your restaurant when they're looking for dining options in the neighborhood.