Get to the top of search engine results,
attract customers

Local SEO is a strategy for improving a restaurant's or an establishment's visibility in local search results (e.g. Google Maps or Google Search.) This allows potential customers to discover your restaurant when they're looking for dining options in the neighborhood.

To find out if your restaurant is visible on Google, we measure your online presence by evaluating your position on specific keywords. These keywords include terms specific to your establishments, such as your location, your type of cuisine, your specialties... Example: when someone searches for "Italian restaurant Paris 9", does your establishment appear in 2nd, 3rd, etc.? Malou's tip: write down the keywords that concern you, then search for them to assess your average position.

To effectively boost your restaurant's online visibility, start by registering your business on as many online platforms and directories as possible, such as The Fork, Yelp, and TripAdvisor. Don't forget to optimize your Google Business Profile as well. Here's a step-by-step guide to get you started:<br>1. Standardize Your Information: Ensure your restaurant's details, such as opening hours, address, and website, are consistent across all platforms. Inconsistencies can confuse customers and harm your search rankings.<br>2. Fill in Relevant Information: Provide as much information as possible on each platform. Include attributes that potential customers care about, like menu highlights, parking availability, or special services.<br>3. Create Optimized Content: Regularly update your profiles with content that is optimized for search algorithms. For instance, utilize Google Posts to share updates and promotions. Always use relevant keywords to help your content rank higher in search results.<br>By following these steps, you’ll send strong, positive signals to search engines, increasing the chances of your restaurant being prominently featured online.

Work on your restaurant's local SEO on Google, but also on over 60 platforms connected to Malou, such as directories or listing platforms (TripAdvisor, Yelp, Foursquare), reservation platforms (TheFork, Zenchef, OpenTable), social media (Instagram, Facebook), and delivery platforms (Deliveroo, Uber).

Malou offers all the features you need to get your restaurant off the ground on Google: connection to all your business pages, instant one-click updating of your information on over 60 platforms, keyword selection based on the characteristics of your business, keyword optimization of all your content, creation and publication of optimized Google posts, and finally, the ability to track your performance on a dashboard.