Put your restaurant on the map with MalouApp!

+350% people reached, +28H gained, +18% new customers: these are the results achieved on average every month by MalouApp users, thanks to optimum online visibility for the restaurant. Every restaurant owner gains online visibility, on Google and social media, and therefore more customers!

Today, digital technology plays an important role in everyone's daily life. In order to attract customersappear at the top of Google search results, and and other directoriesand become attractive on social media. To help them achieve this, we've developed a solution that's unique on the market.

A solution designed by and for restaurateurs, to support them in their digital marketing strategy. After all, building an online storefront takes time, expertise and budget. A job in its own right. This is where MalouApp comes in: to enable professionals to keep control of their communications, without having to be an expert or hire one. A single, easy and intuitive interface that guides them through each essential step in order to :

• Rise to the top of Google search results and other platforms
• Improve the restaurant's online reputation on Instagram and Facebook
• Save time
• Convert customers
• Building customer loyalty

MalouApp brochure

What's it all about? Here we describe the interface's various functions, their purpose and why they're so important.

Is your restaurant visible online? Start your diagnosis!

First and foremost, why work on your restaurant's online presence?

In digital marketing, search engine optimization refers to all the techniques used to help a website rise in the search results. It's important to consider the nature of the queries for which you need to appear at the top: keywords. These are the terms that potential customers will use to find what they're looking for online.

There are two main types of SEO:

• Paid search: or "ads". Investing in paid search guarantees that your site will appear at the top of the page, but Internet users know that you've paid for it, and equate it with advertising.
• Natural referencing: this means appearing "naturally" at the top of the results. This is because the search engine's algorithm considers you to be a relevant result to meet the need expressed by the web surfer. The focus here is on Google searches.

According to a Backlinko study,the result in first position has a click-through rate 10 times higher than the link in tenth position, and 75% of clicks are on the first three results.

The challenge is to identify the keywords used by potential customers. Then appear at the top of Google results to make your restaurant visible to Internet users!

Today, you can easily do just that with the MalouApp and its many features!

1) Adapt sales actions to the year's calendar

Functionality and actions :

From the interface, the restaurateur has access to a dashboard to visualize his schedule, from a monthly or weekly point of view. A complete calendar showing public holidays and symbolic dates of the yearsuch as Bastille Day, Christmas, Autumn and Thanksgiving. But also more specific events, from the world of gastronomy, sports, technology, etc. For example: International French Fry Day, Emoji Day, the Olympic Games, World Photography Day, Oktoberfest... And just as important: the restaurateur can create events specific to his establishment, such as the anniversary of the venue.

The calendar also shows the posts published and scheduled by the owner on his various pages (Google My Business, Facebook, Instagram), and his opening hours each day. From the calendar, the restaurant owner can modify his or her opening times, and add and plan publications, particularly in connection with key dates of the year.

Results :

Having this calendar at your disposal allows you to keep abreast of current events, so you don't forget any important and relevant dates to communicate. (Find the 2023 marketing calendar here) Because certain events deserve to be highlighted by your establishment, both on site and in your communications. Take the Football World Cup 2022, for example. Setting up a broadcast of the matches in the restaurant and communicating this on your networks: actions that meet the demand of many customers, raise their awareness and thus generate traffic in your establishment. However, the events must remain relevant to your identity.

The dashboard also allows you to check your schedules on all platforms, especially on public holidays, and modify them if necessary. Because if you don't confirm your hours on a public holiday, the Google algorithm automatically informs users that there's a risk of closure.

2) Display consistent online restaurant information across all platforms

Functionality and actions :

The MalouApp contains all the information about the establishment: name, address, logo, opening hours, website, menu, reservation module, telephone number and specific attributes. The restaurant owner can also check if he's temporarily closed, and indicate his special opening times, in the case of public holidays for example. To select attributes, the interface offers a complete list, which the operator simply scrolls through and ticks if "Yes", "No" or "Not specified".

Modifying your information from the interface updates it instantly on all platforms where the restaurant exists (Google, TripAdvisor, La Fourchette, UberEats, Deliveroo, Facebook, Instagram, Zenchef, Mapstr, Yelp, Foursquare...). For example, add "Terrace" to your attributes in summer: a quick and easy action that saves the restaurateur from having to do it platform by platform and forgetting some of them, which would lead to data inconsistency.

Results :

The establishment presents consistency online, and offers Internet users accurate, detailed information, which facilitates their conversion. Customers know what to expect, and don't risk frustration when faced with a restaurant that's finally closed, or a menu with prices different from those on the Internet. Google's algorithm also rewards relevance. If it finds that the restaurant's information is consistent online, it considers the establishment reliable. It then ranks the restaurant higher in Google's restaurant search results. Consistency is down to the minute.

To increase your chances of attracting new customers, register on different platforms! We've got 14 restaurant directories for you to sign up for!

3) Strategically leverage your restaurant's keywords everywhere online

Functionality and actions :

The solution works hand-in-hand with professionals to improve their positioning on relevant keywords. Via the interface, the restaurateur completes a questionnaire about his establishment, its cuisine, its geographical environment, its specific features, its target customers, and so on. Connected to Google feeds, the MalouApp is then able to generate a list of strategic keywords, their respective search volumes, the position of Google Maps restaurants on these keywords and better-positioned competitors.

The next step is to use them strategically. A gauge tells the restaurateur where to use the words and how much. General description, Google my Business posts and responses to customer reviews: a gauge from green to red warns the restaurateur whether or not the keywords are being used correctly.

Results :

A web surfer who wants to visit a "pizzeria paris 16" and a restaurant owner who regularly uses this keyword are more likely to meet. Strategic use of these terms enables the establishment to stand out in the Google Maps search results that characterize it. This improves SEO and increases the chances of winning new customers.

4) Build customer loyalty for your online restaurant

Functionality and actions :

The interface brings together on a single page all customer customer reviews from different platforms (Google, TripAdvisor, The Fork, UberEats, Deliveroo, etc.) as well as comments left on social media. These reviews and comments can be filtered by rating, response status, platform and date. The restaurateur no longer needs to scour the Internet to check his daily notifications, and no longer runs the risk of missing any. And there's even no need to visit a delivery interface such as UberEats! The integration of delivery platforms on the MalouApp makes it possible to centralize all the notes and comments left on each order delivered, and to respond to them.

When responding to reviews and comments, restaurateurs save time. They can either create their own response templates, recorded on the platform, to be nuanced according to the situation. Positive review, 5 stars left, negative review on food or service, etc. But they can also use the automatic response functionality available on our solution. To ensure 200% that restaurateurs don't miss a single review, MalouApp sends out a daily e-mail alert with all the reviews received the previous day.

Results :

Responding to reviews is a way of thanking customers, showing your appreciation and building loyalty. By responding to all reviews, both positive and negative, restaurateurs can also boost their overall rating and enhance their image. After all, it's also a place where potential customers come for information, and prefer establishments that are involved. And did you know that every time a response is received, the surfer receives an e-mail notification? An excellent opportunity to create a new point of contact with the customer, and take advantage of it to inform them of new products, current offers, etc.!

5) Collect more customer reviews

Functionality and actions :

From the MalouApp, the restaurateur collects customer data by importing the software used (reservation, click&collect, delivery...). The restaurateur can also add customers manually. Once the database has been enriched, all that's left to do is send out your collect reviews in just a few clicks! How does it work? Set up the campaign, configure the audience and write the message. This last step is essential to capture the recipient's attention. Malou automatically sends a personalized message in the customer's name. The e-mail sent contains several stars to encourage customers to leave a review of their experience. If the customer chooses between 4 and 5 stars, Malou redirects them to the chosen directory page. Below 4 stars, the customer is redirected to a form to complete. Through this form, they indicate the elements of their negative experience to help the restaurateur improve. However, the rating will not be published on platforms such as Google, Tripadvisor...

But Malou offers another way to collect 10X more customer reviews every month! Each MalouApp user receives a magic totem: a small wooden tablet on which they simply place their phone, and the review page is automatically displayed thanks to contactless technology. All the customer has to do is leave a review! And you can follow the activity of your totems from the MalouApp!

Results :

A restaurant's customer reviews have a powerful impact on its reputation. They bear witness to past experiences, both positive and negative. These reviews influence the decisions of future customers. And the more reviews there are, the more customers are attracted to the restaurant. Reviews therefore reflect a restaurant's satisfaction and popularity, which is why it's so important to have them.

6) Share content regularly and engage your community

Functionality and actions :

From a single interface, you can generate content for your GMB, Facebook and Instagram pages. Creating and scheduling publications from the MalouApp allows you to anticipate and organize your editorial planning. Uploading images, resizing them before publishing or scheduling them, as well as automatically renaming photos with keywords: it's all done on the interface.

When creating posts dedicated to social media, the restaurateur adds the caption, a location, can tag accounts, modify the image, insert hashtags, and even duplicate the post for GMB in a single click! The restaurateur can also plan and publish carousels and reels, formats that are more appreciated by web users and the social media algorithm alike!

Results :

Regularly updating your pages keeps customers up to date with restaurant news, new menus, the installation of a terrace, and so on. And improves brand awareness! GMB posts improve online visibility. And why? Because they provide a strategic expression space for inserting keywords. Scheduling via the interface means you can maintain rigor and avoid regular oversights. On social media, sharing quality content on a regular basis enhances the reputation and attractiveness of your establishment. By planning ahead, it's easier for the restaurateur to take care of his posts at regular intervals. And photos renamed with key words optimize natural referencing. They're more likely to stand out from the crowd on Google.

7) Become attractive on social media

Functionality and actions :

To gain notoriety on social media, you need to publish quality content on a regular basis and maintain an aesthetically pleasing page. But inspiration can quickly run out. On the Malou solution, a dedicated tab provides restaurant owners with inspiration for generating content. Here, they can find publications from accounts close to their concept, sorted by engagement rate, date, number of likes or comments. And to catch the eye of Internet users, the restaurant's page must remain coherent and aesthetically pleasing. From the interface, the restaurateur adds photos and videos, then organizes them before publishing them harmoniously thanks to the preview of his Instagram feed! Hashtags also remain a lever of visibility on Instagram, provided they are used appropriately. As with keywords, Malou guides restaurateurs step-by-step in the development of a hashtag strategy, from definition to use.

Results :

Regular publication frequency, varied, high-quality content, an aesthetically pleasing overall page: these are the keys to your online reputation, and to generating a growing, engaged community. Correctly used hashtags: to reach a niche audience looking for specific content. And the Instagram algorithm rewards pages that play the game of the features made available, such as hashtags.

8) Convert more customers with private messages

Functionality and action :

The MalouApp centralizes all private messages received on Instagram, Facebook and Google in a single space.(The 1st solution to bring these three channels together to save time!) With the option of filtering messages received according to channel, customer... The restaurateur can also activate the Google message functionality directly from the Malou solution. No need to spend time looking for the button on your Google My Business page.

And replying to these messages has never been so quick! Thanks to the many shortcuts available, replies can be made in just 2 clicks! With templates, as well as pre-saved links redirecting to frequently requested information - such as menu, phone, schedule, etc. - available in the reply zone!

Result:

A customer asking a specific question is thus at the last stage of conversion. All he needs is a few more details, and he'll be on his way to the restaurant in question. Not answering them would be a missed opportunity to convert them into a new customer!

These chat rooms also activate a new point of contact with the customer. Exchanging with them on a personal, one-to-one basis raises their awareness and increases the chances that they'll come back.

Instagram and Facebook value the restaurant page on one main element: community engagement. Private messages have proven to be the most engaging way to interact on social media , and are therefore perceived very positively by the algorithms!

Using instant messages and responding to all interactions will therefore convert future customers, and boost your SEO on Google, Instagram and Facebook.

9) Monitor your restaurant's online visibility in real time

Functionality and actions :

All the statistics gathered on the establishment's SEO and social media enable professionals to monitor their performance in real time. An intuitive visual display of the KPI's enables you to quickly see whether or not you're making progress. Depending on the period selected, the user can track discoveries of the restaurant's Google my Business listing, actions taken on the listing, the number of reviews and their average rating on the various platforms, as well as positioning in global, top 20 and top 3 search results. For social media, the interface informs you of the evolution of your community and the engagement of each of your posts in detail.

Results :

Knowing one's performance according to different KPI's invites the restaurateur to work on weak points to continue improving. Go further in your digital marketing actions. Continue to climb to the top of Google's restaurant search results.

10) Preview: analyze what your customers are saying!

Functionality and action :

Using artificial intelligence, MalouApp analyzes the content of customer reviews received by the online restaurant. For each sentence, the solution identifies several categories (cuisine, atmosphere, service...) and the algorithm identifies whether the associated sentiment is positive or negative.

The MalouApp provides a report to the restaurant of everything positive and negative that came up in online reviews, according to the categories Cuisine, Service, Setting, Price and Expectation. For each of these categories, it has a list of precise keywords of what was liked or disliked, such as "pancakes" "service" "presentation" "excellent bread"... And can even track the evolution of each category over time!

Results :

Use this online customer feedback to improve the restaurant's service and cuisine, but also to extract interesting data to increase profitability. For example: which dishes get the most compliments - best sellers - so that you can produce more of them / not remove them from the menu... Without this unique functionality, it's a real challenge for restaurateurs to understand what's being said positively in the volume of reviews, which they should continue to do, and what's being said negatively, which they should improve!

11) Work as a team to maximize the visibility of your restaurants on Google and the Internet social media

Functionality and action :

The MalouApp allows several people to manage the restaurant's online visibility. All you have to do is grant access to some or all of the functions. Each person connected can then work together, leave comments and exchange information live on the solution. For international users, the Malou solution is also available in English! And for groups, several sites can be synchronized on the same account.

Result:

Involving restaurant staff in marketing management saves time, and consolidates teamwork.

Malou: an all-in-one solution for online customer acquisition with human support

For those who want to get involved in the commercial success of their restaurant - beyond cooking and serving - the MalouApp is the solution. It brings together the many steps needed to build and execute an effective digital marketing strategy. With just one objective? Win customers online! And as an added bonus, to win their loyalty - even if this loyalty will be built up in the kitchen and on the service floor. Attentive to feedback and requests from our restaurateurs, we continue to enrich the solution on a daily basis. And we support our customers every day in their use of the Malou interface.

If you'd like to find out more about Malou, please don't hesitate to contact us. We'll be happy to show you how she works. We look forward to hearing from you!