Online customer reviews: a powerful driver of restaurant traffic

Whereas not so long ago a restaurant was sold out mainly by word of mouth and location, today no less than 80% ofpeople search for their restaurant online, making digital visibility a crucial factor in attracting new prospects. But simply having an online presence isn't enough: to be sure of converting a large number of Internet users into visitors, restaurateurs have every interest in optimizing their presence on the full range of digital tools(Google and local search engine optimization, as well as the main directories and search engines). social media Customers who have already passed through the restaurant's door are given a particularly important place on these platforms. However, one might ask whether these reviews have any real influence on the development of a restaurant owner's business, and whether Internet users really attach any importance to the publications of their peers. We shall see that these reviews We' re going to show that reviews are not only essential to a restaurant's search engine optimization, but also to the conversion of Internet users into customers.