Communication is essential in the foodservice business, and even more so in delivery!

Delivery and click-and-collect can no longer be considered innovations, as they are so firmly rooted in French habits. Communication is essential in the foodservice sector, and even more so in delivery! In order to maintain restaurant activity during the period of confinement, the government authorized takeaway sales and delivery. The players in the foodservice industry adapted, organized and even reinvented themselves. Even some of the great names in French gastronomy announced that they were launching home delivery services. For those who have not yet developed these services, launching a takeaway and delivery system may seem complicated: defining an appropriate offer, calculating foodcosts, packaging and delivery costs, optimizing order-taking, choosing the right distribution channels... The details can't be left to chance! But these services are also real opportunities for capturing new customers. However, with the proliferation of restaurants offering a delivery service, having an online presence is not enough to be truly visible to Internet users and convert them into customers. So it's vital to optimize your visibility by communicating specifically about your delivery or takeaway service. How do you get started with these services if you've never done them before? How can you adapt your communication around your offer and enhance the value of your services? Find the answers in our infographic.