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To attract more customers, you need to be as visible as possible online. This is even more true in the digital age!

For restaurants, SEO (especially local SEO with Google Maps and Google My Business) has become essential for growth and sustainability. 

Whether you're a single restaurateur, a network of establishments or the Marketing Manager of a Group, you need to know the best practices and tips for reaching the top of Google searches.

In the new Malou SEO ebook above, our SEO experts have put together the advice we give our own customers.

Here you'll find :

• The latest SEO news on the restaurant algorithm ;
• Tips for launching your strategy ;
• A checklist with all the tips you need to make your restaurant SEO a success.

Don't miss out!

What is SEO?

To put it simply:

Search Engine Optimization (SEO) refers to all the digital techniques used to rank at the very top of search results.

Whether you're a brasserie, a McDonald's or a hairdressing salon, search engine optimization (SEO) enables you to appear right away when an Internet user does an online search.

The best-known technique for shops and restaurants is local local referencing.

Try it out: type"communication restaurant" in the Google search bar and observe the first results.

First you'll see pages marked "sponsored": these pages pay to be first.

The following pages, the top 10, are those that the Google algorithm finds most relevant.

👉 Search engine optimization puts your site in the top 10.

👉 Local referencing allows you to place your establishment in the top 3 on Google My Business and Google Maps.

Why is SEO important for restaurants?

For 3 main reasons:

• Reason 1: 8 out of 10 French people choose an online restaurant.

There are, of course, local customers who pass by your storefront. 

But today, decision-making is heavily influenced by digital technology!

• Reason 2: the majority of French people look at your information online, even when they're already in your home.

It's a new but growing reflex: once through your door, a customer who has chosen you still consults your online information.

What a customer will look for:

• Your Google My Business listing (Google Business Profile)
• Your average rating ;
• Your opinions and replies to opinions ;
• Your social media ;
• Your website if its SEO is good.

"The plague", some would say. "Everything is visible, nothing can be controlled."

...Does it depend?

• Reason 3: It's an opportunity to stand out from the crowd and attract more customers.

Professionals who work on their SEO know this: they quickly win more customers and increase their revenues revenues.

👉 Here, our experts here more details on the concrete results of digital marketing for restaurants.

6 tips for successful restaurant SEO

In broad terms, you must :

• List your restaurant on the right platforms ;
• Create an impeccable Google My Business (Google Business Profile) ;

• Create a keyword strategy based on 3 factors(location, specialty, typology);
• Use these 10 to 15 keywords regularly in your content;
• Creating Google posts ;
• Reply to your reviews in less than 24 hours with keywords.

... For the foundation of your SEO strategy, these 6 tips can get you off to a great start!

Go further via the full ebook or contact us for free coaching!