The social responsibility of restaurants : What to do? How to talk about it?

Restaurants have everything to gain by promoting sustainable practices throughout their value chain: in their choice of suppliers and service providers, in the selection of their products right through to processing, in their day-to-day operational management, for service in the dining room, takeaway or delivery, with their customers or employees... The applications are infinite.CSR (Corporate Social Responsibility) has become a key selling point and a central tool in companies' marketing and communications strategies .It "encompasses all the practices put in place by companies to respect the principles of sustainable development (social, environmental and economic)". And restaurants have their part to play too.

Customers are increasingly sensitive to the value of restaurateurs' awareness of environmental, social and societal issues. It's in the restaurant business' own interest to take this awareness into account and go green. While responsible gestures can easily be applied on a day-to-day basis in restaurants, taking the time to promote them also makes them valuable tools for your establishment's marketing and communications strategy. Our partner AQuachiara has developed a technology that enables the production of eco-responsible premium water. In this this article the simple steps you can take to make your restaurant more responsible, and the power of these ecological and social arguments.

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