How Jinchan Shokudo increased its online visibility 4-fold in just a few weeks 

"Today we're number one on the word karaage. A lot of customers come in just by typing this word on the Internet" "On Instagram we went from 10,000 followers to 16,000 in 2 months". How did Alban, co-founder of the Jinchan Shokudo restaurant, manage to explode the restaurant's online visibility in such a short space of time? 

Jinchan Shokudo: a unique place in Paris, a reproduction of a traditional Japanese izakaya, with Japanese specialties at the best prices. A restaurant which, until a few months ago, was struggling to make a name for itself online and meet its clientele. 

Because climbing to the top of search results on Google, TripAdvisor... and gaining notoriety on social media, requires time and expertise in digital communications. This is just one of the many roles that restaurateurs now have to take on. For Miyo and Alban, founders of Jinchan Shokudo, the operational management of their restaurant makes it difficult to follow an effective communications strategy to gain online visibility and achieve their objectives.

So to promote Jinchan Shokudo and its Japanese specialties to a wider clientele, Alban and Miyo turned to Malou! How did MalouApp help the founders manage both the success of their restaurant and effective digital communication? What results have they achieved?

Watch the testimonial!

Problem: A unique location and proposition in the heart of Paris, but low online visibility in the eyes of potential customers 

1. A delightful immersive experience

Jinchan Shokudo: a unique place, in the traditional Japanese izakaya style. You're guaranteed a trip back to the 1980s, in the midst of the euphoric popular streets, thanks to the restaurant's décor, which has been designed down to the smallest detail to recreate this atmosphere. Japanese posters, lanterns, an open kitchen... On the plate and in the glass, the immersive experience continues. The products have been researched and perfected over many years in Japan. And for a complete change of scenery, most of the kitchen and dining room staff are themselves from Japan! 

2. Impeccable quality at ultra-attractive prices

Miyo and Alban, founders of Jinchan Shokudo, wanted to make authentic Japanese cuisine accessible in France. The problem: importing raw materials from Japan represents a significant cost, which is reflected in the a la carte prices. But after many years, Alban and Miyo have found their suppliers, and set up a system that enables them to offer Japanese cuisine at the best value for money!

3. A concept that has everything going for it, but online visibility that isn't taking off

Jinchan Shokudo has it all: a restaurant where you can escape Paris, enjoy specialties straight from Japan, at the best prices, with a top-notch team. But without a well-established and consistent communications strategy, it's hard to to make your restaurant known in such a competitive environment.

Opening a restaurant requires time and energy in the field. So communicating about your establishment can quickly take a back seat. That's why Alban and Miyo called on Malou to help them develop a digital marketing strategy, without letting it take over their core business.

Objective 1: Boost the restaurant's online visibility and highlight its special features

1. Before Malou, a restaurant far from the top of customer search results

The Jinchan Shokudo restaurant offers some of Japan's most famous dishes. Recipes that they and their team have worked long and hard to create in a version worthy of the traditional izakaya. Specialties include karaage, katsudon and donburi.

Yet when a customer is looking for a Japanese restaurant, a place to enjoy one of these authentic dishes, Jinchan Shokudo doesn't appear in the search results specific to its features.  

Due to a lack of time and support, the optimization work done on the restaurant's Google page was not enough to achieve a stronger positioning than the competition. Without an established keyword strategy, little content shared on Google pages and other directories, and a low number of reviews collected: the founders of Jinchan Shokudo are unable to make the restaurant visible to a wider customer base!

On the word karaage we were 10th, even though it's one of the restaurant's specialties, and today we're number one. Many customers come to us by typing this word on the Internet.

Alban, co-founder of Jinchan Shokudo

2. With Malou's help, the restaurant's visibility has soared

With the help of the Malou solution, Alban and Miyo quickly saw results in terms of the restaurant's online visibility. Performance that translates into more traffic for Jinchan Shokudo! 

The number of Google page views in 1 month rose from 200,000 to 800,000

Alban, co-founder of Jinchan Shokudo

How did MalouApp enable Jinchan Shokudo to propel itself to the forefront of restaurant directories in such a short space of time? By putting all the means in the hands of owners to achieve this, from one and the same place! For a successful local listing of your restaurant, you need to follow a number of time-consuming tasks, which Malou has centralized, automated and simplified!

From the MalouApp, Alban: 

• Updates restaurant information on all platforms in just 1 click, so you can see the consistency of your restaurant everywhere online
• Follows the keyword strategy most relevant to the restaurant, defined by the MalouApp, to rise to the top of the search results specific to Jinchan Shokudo
• Creates and plans all her Google posts, integrating the right keywords in the captions and names of the photos, to regularly feed the restaurant's page.
• Respond to all your customer reviews in just a few clicks, thanks to personalized response automation and pre-saved templates, to build customer loyalty and enhance your e-reputation.

These actions satisfy the algorithms of the directories, which consider Jinchan Shokudo to be a reliable establishment, a restaurant to be promoted to Internet users!

Objective 2: Make this unique restaurant shine through social media

1. Before Malou, a quality Instagram and Facebook page but low community engagement

With its atypical decor, brought straight from Tokyo, tempting plates and little-known Japanese drinks, Jinchan Shokudo has once again got everything it takes to catch the eye of socionauts ! The founders were quick to understand the benefits of Instagram: publishing quality visual content, highlighting the restaurant's atmosphere, its Food and Beverage offering and its team. 

But it's hard to grow a community around your restaurant. Today, publishing quality content is no longer enough to satisfy the Instagram algorithm and catch the eye of Internet users. To boost the visibility of your page on Instagram and Facebook, you need to follow trends and "play the game" of the algorithm, which requires constant monitoring. But it also requires daily inspiration to regularly share engaging content. A challenge faced by many restaurateurs today. 

Before calling on Malou, Alban shared content once a week on the restaurant's social media . But it's hard to find the time to use all the features provided by Instagram, to respond to users' interactions, to vary content formats... Elements that are nonetheless essential in the eyes of the algorithm.

2. With Malou's help, a growing reputation and a committed community on the social media

On Instagram, we've gone from 10,000 followers to 16,000 in 2 months, so that helps a lot.

Alban, co-founder of Jinchan Shokudo

How has the MalouApp helped the restaurant's page gain visibility on social media ? 

From the MalouApp, Alban: 

• Creates and schedules photos, videos, Reels to feed the restaurant's Instagram and Facebook pages without having to do it daily
• Preview feed before planning content to ensure page attractiveness
• Is inspired by the publications of accounts close to its concept, so that it is always on the lookout for the best content.
• Responds to all interactions received on Instagram and Facebook in an automated and personalized way to build loyalty and not let any potential customer slip through the cracks

Malou: an all-in-one solution for online customer acquisition with human support

For those who want to get involved in the commercial success of their restaurant - beyond cooking and serving - the MalouApp is the solution. It brings together the many steps needed to build and execute an effective digital marketing strategy. With just one objective? Win customers online! And as an added bonus, to win their loyalty - even if this loyalty will be built up in the kitchen and on the service floor. Attentive to feedback and requests from our restaurateurs, we continue to enhance the solution on a daily basis. And we support our customers every day in their use of the Malou interface.

If you'd like to find out more about Malou, please contact us here. We'll be happy to show you how she works. We look forward to hearing from you!