What are the sales figures for a 50-seat restaurant in France?

Whether you're in the process of opening a new restaurant or taking stock of your existing business, understanding the concept of sales (turnover) is essential. This indicator enables you to assess the performance of your establishment and review your strategy if necessary. In France, a 50-cover establishment can generate highly variable revenues depending on a number of factors: location, type of cuisine, number of services per day... Explanations and concrete examples in this article!

Find out more in our article "all you need to know about restaurant sales and 9 tips for increasing them".

What are restaurant sales?

Sales represent the total amount of sales generated by your restaurant over a given period.

Most often, it is calculated by multiplying the number of covers served by the average price of the meal (the average ticket), taking into account other parameters such as : 

• Number of days open per year
• Number of services per day;
• Fill rate (percentage of tables occupied). 

This gives us the following formula: 

👉 Sales = Number of days open x Number of services x Number of covers x Average ticket x Fill rate

What are the sales figures for a 50-seat restaurant?

Let's take a concrete example: a 50-seat Italian restaurant specializing in pizza, with an average bill of €20. The establishment is open for lunch and dinner (2 services per day), 300 days a year, with a fill rate of 80%.

We obtain : 

👉 Sales = 300 days x 2 services x 50 covers x €20 x 80%.

Sales = €480,000

According to our estimate, this 50-seat restaurant could generate sales of €480,000 a year.

What are the sales figures for a 30-seat restaurant?

The calculation is exactly the same for a 30-seat restaurant!

Suppose a brunch restaurant offers an average bill of €25, with a 70% fill rate, and two services per day.

We obtain : 

👉 Sales = 300 days x 2 services x 30 covers x €25 x 70%.

Sales = €315,000

If you'd like to calculate your restaurant's sales over a shorter period than a year, simply use "28" days, "5" days, and so on. 

How much does a 50-seat restaurant earn?

To estimate how much you earn from your business, you need to calculate another indicator: net profit or net margin.

This profit is obtained by deducting all your costs from your sales (raw materials, team salaries, rent, insurance, taxes, digital marketing, etc.).

Let's go back to our example of the 50-seat restaurant selling pizzas. Its monthly sales are 28 days x 2 services x 50 covers x €20 = €56,000.

Now let's remove : 

• Salaries (5 people paid €15/hour net 7 hours a day = €14,700) 
• Variable costs (raw materials, supplies, packaging = €9,000)
• Rent (€3,000 per month)
• Equipment and maintenance costs (€1,000)
• Insurance (€500)
• Energy and internet costs (€250)
• Digital marketing (e.g. MalouApp at €119)

Gross profit = 56,000 - 19,569 = 36,431

Net profit (after deducting 20%) = 27,431

Net profit for this 50-seat restaurant is around €27,431 per month. 

Please note: this figure is on the rise! It does not take into account seasonality, unforeseen events, construction work, etc.

The average restaurant turnover in France is between €12 and €20,000.

How to boost sales in a 50-seat restaurant?

There are dozens of ways to increase your revenues. Reduce or optimize your payroll (digitalization, automation), increase your customer base while saving time (digital marketing), optimize your menu (increase average ticket, etc.).

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It's up to you: here are 9 tips to boost your sales!

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