How do I add Instagram location to a restaurant?

You see it everywhere: the "location" tag on Instagram is taking off on restaurant pages! But what's the point? And above all, how do you add it to your restaurant's page? The experts at social media Malou have the answers in this tutorial!

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🔥Youwork on your referencing? Don't miss out on our SEO guide for restaurateurs!

What's the point of Instagram location?

Officially called "the location feature", Instagram location offers big benefits to your restaurant's page.

• It boosts your local referencing 🎉

It makes sense: you add a location every time you post. The algorithm "understands" where your restaurant is located. So it's going to make you stand out in local searches. 

• It increases your online visibility 🎉

By adding a location to your posts, you enable potential customers to find you in the "Places" section on Instagram. Result: you extend your reach! 

How do I add my restaurant's Instagram location?

"Concerning location on Facebook and Instagram, it's a bit complicated"explainsBertille, Customer Care Maintenance at Malou. "It's the algorithm that, as publications are made, will detect the restaurant's location. So it's the algorithm that decides! Nevertheless, I offer a tutorial to my restaurant customers to give them a helping hand."

Bertille's tuto 👇

Activate geolocation on your smartphone

You'll find it in your settings. This step is essential: if you don't activate geolocation, the tuto won't work!‍

Open Facebook on your smartphone

To create a location on Instagram, you have to go to Facebook mobile. The reason is simple: Instagram belongs to Facebook!

So first you need to create a place on Facebook Places before you can add it to Instagram.

Click on "What's new?" to create a publication

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In the drop-down list, click on "I'm here".

Search for your location then click on "add a location".

Publish the post with your new location!

All you have to do is wait 24 to 48 hours.

The next time you post, you can search for the location you've created and enter it.

The more you post, the more you signal to the algorithm that you're actually at the location indicated.

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How do I add an Instagram location if it doesn't exist?

In this case, the handling is almost the same:

1. Activate geolocation on your smartphone

2. Open Facebook on your smartphone

3. Activate localization, then click on "I'm here".

4. Create your establishment in the search bar, then select "add".

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You can now publish your post with your new location!

The secret to standing out on Instagram: post often (2-3 times a week) and regularly (no sudden stops).

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🤓 Don't miss our other Instagram posts dedicated to restaurateurs!

• ‍6 formats to make your restaurant stand out on Instagram‍
• The guide to success on Instagram‍
• The top 20 restaurant accounts on Instagram‍
• 35 Réels ideas to inspire you

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