The 2025 marketing calendar: all the food dates for restaurateurs
Are you a restaurateur? It's impossible to ignore social media to ensure the success of your establishment. But you still need to have the time and come up with good ideas for posts... Good news: Malou's new 2025 digital marketing calendar 📅
👉 Here are all the dates to look forward to in 2025 and content ideas to help you stand out from the crowd!
New to Instagram? Take advantage of our free Instagram guide for restaurateurs👇
Why use a marketing calendar for your restaurant?
We're not trying to teach you anything: in the restaurant business, it's all about the season.
The dates and major events of the year set the pace for everything: your openings, your menu, your communication, your sales...
💡 A marketing calendar is the communication weapon of successful restaurants! Gone are the days when you'd run out of inspiration - you'll be ahead of the seasons, planning all your content and initiatives in advance.
A great way to attract customers, get the word out and improve your margins is to offer more experiences linked to the dates: exclusive menus, competitions, collaborations, and so on.
👉 F or example:
The 2025 marketing calendar: dates to look forward to for restaurateurs
👉 F ind in this food calendar:
- Key dates in 2025
- Theme days in France and around the world
- Key sporting events
- Vacation periods
💡Search for dates in line with your restaurant's concept.
Ex :
- Pizza day if you're an Italian restaurant;
- The World Cup if you're a pub;
- Grandmother's Day if you're a brewery with old-fashioned recipes;
- Environment Day if you're an eco-friendly or vegan restaurant;
- Your birthday: theopening date of your restaurant.
Finally, consider creating "frozen stories" (highlights) for each event on your Instagram page.
January 2025
📅 Focus on New Year's Day
In the foodservice industry, the holiday season (November to January) is one of the most important times to make sales and be profitable.
While Christmas is best celebrated behind closed doors, the New Year is often the occasion for :
- New Year's Eve dinners;
- Aperitifs and New Year's Eve events (concerts, festivities, countdowns);
- From brunch January 1st (festive or detox).
January 6: Epiphany - Galette des rois
January 6: Back to school - Holidays over
January 8: Start of 2025 winter sales
January 9: World Corsican Day
January 11: World "Thank You" Day
January 14-18: Handball World Championships
January 16: World Spicy Food Day
January 17: International Italian Cuisine Day
January 18-19: Truffle Festival in Sarlat
January 19: International Popcorn Day
January 20: Blue Monday (most depressing day of the year)
January 21-26: Paris Fashion Week (menswear autumn/winter 2025)
January 21: Hug day
January 21: World Snow Day
January 22: Franco-German Day
January 23: Community Managers' Day
January 24: National Peanut Butter Day (in the US)
January 25-26: Feast of Saint Vincent Tournante, patron saint of winegrowers
January 27: World Chocolate Cake Day
January 29: Chinese New Year
January 30: National Crescent Day (US, CA, UK)
January 31: Kick-off of the 6 Nations Tournament (rugby)
February 2025
📅 Focus on Candlemas
February 2: Candlemas
Pancakes and galettes, French (and Breton) specialties, are in the spotlight!
Crêperie or not, you can set up a crêpe workshop, a special à la carte offer, a chandeleur snack... It's a great way to fill the afternoon slack!
💡Our tip: even if you're not a creperie, offer a crepe or revisit the crepe in line with your concept! Ex: a taco-crepe hybrid, burger-crepe, etc. It's also an opportunity to fill your off-peak hours by offering brunch and snacks.
February 2: Six Nations Rugby Tour 1
February 3: Straw-free day
February 4: Yorkshire Pudding Day
February 5: World Nutella Day
February 5: Grammy Awards
February 6: World No-Telephone Day
February 7: Lailat al Miraj
February 8-24: Zone B school vacations
February 9: National Pizza Day
February 9: Superbowl (US soccer championship final)
📅 Focus on Chinese New Year
February 10: Chinese New Year
February 10 marks the beginning of the Chinese calendar. Each year honors one of the twelve animals determined by the moon. Why not take this opportunity to create content related to this animal (tiger, dragon, rabbit), or simply wish your subscribers a happy Lunar New Year?
💡La Grande Epicerie de Paris had marked the occasion with a selection of starters, main courses and desserts especially for the occasion, as well as a "fortunes cookies" draw for a chance to win gift vouchers.
February 11: end of 2025 winter sales
📅 Focus on Valentine's Day
February 14: Valentine's Day
💡62% of French people celebrate Valentine's Day in a restaurant, and 35% of them will have an average bill of between €50 and €100! Think about shifting the concept with events and menus dedicated to singles.
A few years ago, the MOB HOTEL restaurant organized the "Sans Valentin" event , especially for singles, with original content designed for social media.
February 15-March 3: School vacations in zone C and Corsica
February 15-March 2: Nice Carnival
February 19: International Whale Day
February 20: International Canadian Heritage Day
February 21: International Mother Language Day
February 22-March 4: Venice Carnival
February 22-March 10: Zone A school vacations
February 22-March 2: Agricultural Show
February 24: International Bar Waiters' Day
February 25: Six Nations Rugby Tour 3
February 26: Fairy Tale Day
February 27: International Strawberry Day
February 28-March 8: Rio Carnival
February 28: First day of Ramadan 2025
March2025
March 1: World Compliments Day
March 1: World Zero Discrimination Day
March 2: Happiness Day
March 2: Grandmothers' Day
March 3: Oscar ceremony
March 3-11: Paris Fashion Week (women's fall/winter fashion from 2025)
March 4: World Day Against Obesity
March 4: Mardi Gras
March 6: National Oreo Day (UK)
📅 Focus on International Women's Rights Day
March 8: International Women's Rights Day
💡Showyour support with engaged content : your teams, your chefs, your customers, your feminine inspirations, recipes from your mothers and grandmothers... Offer gifts to customers, donate part of your profits to associations, etc.
Example: the famous McDonalds brand has reversed its M to form a W for "Women" in 2020.
March 8-24: Resto Days
March 17: Saint Patrick's Day
March 18: World Recycling Day
March 18: Michelin star award ceremony
March 20: Start of spring
March 20: World Macaroon Day
March 20: International Meatless Day
March 21: World Poetry Day
March 22: World Water Day
March 24: European Artisanal Ice Cream Day
March 25: World Procrastination Day
March 25: International Waffle Day (UK)
March 27: National Cheese Day
March 27: World Theatre Day
March 29: Good Friday
March 29: Last day of Ramadan 2025
March 29: Solar eclipse
March 30: Daylight saving time changeover
March 31: Easter
April 2025
📅 Focus on April 1st
April 1: April Fools' Day
💡 The perfect time to play a joke on your customers, especially via the networks, to engage your community and gain subscribers with a thoughtful post. If you're a fish restaurant, this is your day!
Example: Big Mamma Group published a post proposing to remove truffle pasta from its menu.
April 4: International Carrot Day
April 5-22: Zone B school vacations
April 10-12-13: Paris Marathon
April 9-10: Eid el-Fitr
April 10: International Day of Brothers and Sisters
April 11-20: Coachella Festival
April 12-28: school vacations for zone C and Corsica
April 13-16: Khmer New Year, Laos, Burma and Laos
April 15: World Art Day
April 17: World Malbec Day
April 19-May 5: Zone A school vacations
April 20: International Cannabis Day
April 20: World Chinese Language Day
April 20: Easter Sunday
April 21: Easter Monday (public holiday)
April 21: World Creativity and Innovation Day
April 22: Earth Day
April 23: Spanish and English Language Day
April 23: World Book Day
April 24: Saint Fidèle - the day to reward your most loyal customers!
April 29: World Dance Day
April 30: International Jazz Day
April 30-May 11: Foire de Paris
May 2025
May 1: Labour Day
May 2: Baby Day
May 3: World Sun Day
May 4: Official Star Wars Day (May the 4th)
May 4: International Firefighters' Day
May 6: World Coloring Day
May 7: International Day of Laughter
May 8: Armistice - Anniversary of the end of WW2 (public holiday)
May 9: Europe Day
May 10: National Day of Remembrance of Slavery
May 13: World Fair Trade Day
May 13: World Cocktail Day
May 13: International Hummus Day
May 13-24: 77th Cannes Film Festival
May 17: World Pastry Day
May 17: International Day Against Homophobia, Transphobia and Biphobia
May 17: Museum Night
May 18: World Whisky Day
May 20: World Bees Day
May 21: Europa League Final (soccer)
May 21: World Tea Day
May 22-26: Fête de la nature
May 23: Champions Cup 2024 Final
May 23: World Turtle Day
May 24: DIY Day
May 25: International Wine Day (US, CA, UK)
May 25: International Geek Day
May 25: World Africa Day
📅 Focus on Mother's Day
May 25: Mother's Day
Many French people take this opportunity to eat out with their families.
💡Here, anything goes: a special family discount, a gift for moms, a dessert designed for the occasion, a recipe inherited from your mother... Be creative!
La Rôtisserie d'Argent offered a tailor-made dessert in honor of mothers: Le Tourbillon fraise.
May 25 - June 8: Launch of Roland Garros
May 27: National Resistance Day
May 28: World Menstrual Hygiene Day
May 29: Ascension Day
May 30: Neighbours' Day
May 30: Paris Fair
May 31: World No-Tobacco Day
May 31: Champions League Final
June 2025
June 1: World Parents' Day
June 3: World Cider Day
June 5: World Environment Day
June 5: Eid al-Adha Festival
June 7: Nuit blanche 2025 (Paris)
June 7: National Fish and Chips Day (UK)
June 7: National Donut Day (US)
June 7-9: National Agricultural Days
June 8: World Oceans Day
June 8: World Wellness Day
June 9: Whit Monday
June 10: Portugal's national holiday
June 11: World Wellness Day
June 11-15: 24h of Le Mans
June 15: World Hunger Day
June 15: Handicap Night
June 15: Father's Day
June 17: World Day to Combat Desertification and Drought
June 17-19: Baccalauréat 2025 written exams
June 18: World Sushi Day
June 18: Sustainable Gastronomy Day
June 18: International Picnic Day
June 19-22: Hellfest (metal festival in Clisson)
June 20: First day of summer 2025
June 20: World Tapas Day
June 20: World Refugee Day
📅 Focus on the fête de la musique
June 21: Fête de la musique
Live music? Special playlist? Guest of honor? Evening cocktails? You've got the chance to set the mood, sell drinks andstay open all night long!
June 21: Longest day of the year
June 21: International Yoga Day
June 24-29: Paris Fashion Week
June 24: Saint-Jean
June 25: Start of summer sales
June 26: World Pineapple Day
June 27: Micro, Small and Medium-Sized Enterprises Day
June 28: Pride march
June 30: International Asteroid Day
July 2025
July (date to be confirmed): Japan Expo 2025 in Paris
July 1: World Naturism Day
July 1: Canada Day
July 2: World UFO Day
July 3: World Plastic Bag Free Day
July 4: Baccalaureate results
July 4: US Independence Day (4th of July)
July 5: Start of the Tour de France
July 5: Summer vacation
July 6: International Kissing Day
July 6: World Chocolate Day
July 7: Video Game Day
📅 Focus on July 14th
July 14: National holiday
The 14th of July is a day of honor for France, and a public holiday for many French people.
Here's a good idea: on a day when France is honored, put the spotlight on social media not only on the most typical dish on your menu, but also on the local producers you work with!
💡Don't forget to tell your customers on your Google my Business, Instagram, Facebook and other pages if you're closed or open! This is also great for your local SEO.
July 17: World Emoji Day
July 20: International Putin Day
July 21: World Day Against Junk Food
July 21: National holiday in Belgium
July 27: Arrival of the Tour de France 2025
July 28: World Grandparents' Day
July 30: World Friendship Day
July 31: National Cheesecake Day
August 2025
August 1: International French Fry Day
August 1: National Lawyers' Day
August 2: National Ice Cream Sandwich Day
August 2: World Beer Day
August 8: World Cat Day
August 10: International Leo Day
August 12: International Youth Day
August 13: International Left-handers' Day
August 14: Oued Ed-Dahab Day
August 15: Assumption (public holiday)
August 17: International Black Cat Day
August 19: World Humanitarian Day
August 19: International Photography Day
August 25-September 6: US Open (tennis)
August 26: International Day of the Dog
August 31: International Blog Day
September 2025
Date to be determined: French Days
September 1: Back to school
September 2: World Coconut Day
September 5: International Charity Day
September 5: Aid al Mawlid Annabawi
September 6-7: Braderie de Lille
September 9: World Teddy Bear Day
September 13: World Web Developer Day
September 15: International Day of Democracy
September 16: International Day for the Protection of the Ozone Layer
September 16: start of the Champions League 2025-2026 group stages
September 17: Guacamole Day
September 18: "Paris breathes" day
September 19: Talklike a pirate day
September 20: World Cleanup Day
September 20-21: European Heritage Days
September 20 to October 5: Oktoberfest in Bavaria
September 21: International Day of Peace (UN)
September 22: World Car Free Day
September 22: first day of autumn
September 25: World Dream Day
September 26: World Maritime Day
September 27: World Tourism Day
September 29: International Food Loss and Waste Awareness Day
October 2025
October 1 to 31: Pink October
October 1 to 31: Inktober
October 1: World Vegetarian Day
October 1: International Music Day
October 1: World Chocolate and Coffee Day
October 2: International Day of Non-Violence
October 3: Boyfriend day
October 4: World Smile Day
October 4: World Animal Day
October 5: Grandfather's Day
October 6: Canadian Beer Day (CA)
October 9: International Octopus Day
October 9: World Teddy Bear Day
October 10: National Fried Chicken Day (US)
October 12: National holiday (Spain)
October 13: International Hamburger Day
October 13: World Sight Day
October 14: World Egg Day
October 16: World Bread Day
October 18-November 3: All Saints' vacation
October 20: International Gin Tonic Day
October 20: International Cooks' Day
October 20: World Statistics Day
October 20: Godmother and Godfather Day
October 24: International Champagne Day
October 24: UN Day
October 25: World Pasta Day
October 26: Changeover to winter time
October 27: Thanksgiving
October 28: International Day of Creole Language and Culture
📅 Focus on Halloween
October 31: Halloween
Halloween becomes an excellent excuse to celebrate, go out to eat or take part in any activity organized for the occasion, and therefore an excellent way of generating visibility and doubling sales on the evening of the 31st.
TheHôtel Particulier de Montmartre had put together an original program for the occasion, ranging from blood-curdling cocktails to make-up workshops and DJ sets.
November 2025
November 1 - 30: Movember (mobilization against prostate cancer)
November 1 - 30: Smoke-free month
November 1: World Vegan Day
November 1: All Saints' Day
November 3: World Sandwich Day
November 4: Common Sense Day
November 6: World Paperless Day
November 7: National Day against bullying at school
November 10: International Trainees' Day
November 11: Armistice
November 11: International Singles' Day
November 13: International Day Against Poverty
November 14: World Diabetes Day
November 16: World Tolerance Day
November 17: International Philosophy Day
November 18: Moroccan Independence Day
November 19: World Toilet Day
November 20: International Children's Rights Day
November 20: Beaujolais nouveau
November 21: World Television Day
📅 Focus on Thanksgiving
November 27: Thanksgiving
Even though it's an American holiday, many French people like to celebrate Thanksgiving for its sharing and gourmet aspects! The traditional meal is turkey, mashed potatoes and pumpkin pie. Take inspiration from these traditions to propose a special menu, or simply wish your community a Happy Thanksgiving!
Restaurant Les Pinces took advantage of the occasion to humorously promote its flagship product, lobster, over traditional turkey.
November 28: Black Friday
November 29: World Day of Generosity
November 30: World No-Shopping Day
December 2025
December 1: 1st day of Advent
December 2: International Samba Day
December 3: International Day of Disabled Persons
December 5: World Volunteer Day
December 5: World Equal Opportunities Day
December 6: Saint-Nicolas
December 8: World Climate Day
December 8: Green monday
December 10: World Human Rights Day
December 11: International Mountain Day
December 13: International Raclette Day
December 13: World Human Rights Day
December 15: Universal Esperanto Day
December 18: World Arabic Day
December 19: International Christmas Sweater Day
December 20: International Human Solidarity Day
December 21: World Orgasm Day
December 20 to January 5: Christmas vacations
December 22: Start of winter
December 24: International Sangria Day
December 25: Christmas Eve
December 26: Christmas
📅 Focus on New Year's Eve
December 31: New Year's Eve
New Year's Eve is a great opportunity to boost sales! Discover our selection of inspiring addresses for a creative New Year's Eve offer and how to communicate it.
Example: La Pizza d'Anita took the opportunity to ask its customers about their New Year's resolutions.
Our advice Like Anita's Pizza, we recommend asking questions directly to socionauts. Interactive content engages your community on social media. We give you 14 more ideas in this article for enjoying the festive season in your restaurant.
The 2025 Marketing Calendar in the MalouApp
How do you keep track of the many key dates in the marketing calendar? How can you find the time to organize a marketing operation to boost your restaurant's communication on these key dates? At Malou, we've come up with just the thing! Our solution , MalouApp, includes a calendar that gives you all the important events of the year, day by day. So it's impossible to forget! And to save time by anticipating posts on important dates, simply schedule your Instagram, Facebook, Google content... directly from the MalouApp! Don't hesitate to ask us for a demo 😍
Is your restaurant visible on the Internet? Today, 8 out of 10 people choose a restaurant by searching for it on Google. Malou's experts give you all the advice you need to improve your local search engine optimization (SEO) in the ebook below:
.jpg)
We double our efforts to satisfy you
Increase your visibility on Google and social media with Malou.
