Attracting more customers through local SEO: the success of Cedars Lebanese Restaurant in Paris

To attract customers to your establishment, it's essential to appear in the first results of Google searches for nearby restaurants: this is local SEO. We've worked on this for Cedars.

Why work on local SEO for a restaurant or restaurant network?

At a time when the majority of French people choose their restaurant online before visiting it, appearing in the first search results guarantees attracting customers to your establishment. Improving your online visibility therefore requires a great deal of optimization and regular work, which Cedars asked us to carry out for them.

Cedars is a fine Lebanese restaurant in the 19th arrondissement of Paris. Aware of the significant sales opportunities the restaurant could realize through local SEO, Cedars' partners entrusted us with their business page on Google My Business, and they haven't looked back.

The initial observation: Cedars is invisible on Google

The most strategic queries on which Cedars urgently needed to be visible on Google were "Lebanese restaurant", "Lebanese delivery" and "Lebanese caterer" in the vicinity of the establishment. However, when searching for a Lebanese restaurant in the neighborhood, Cedars was never found, but rather its direct competitors:

We couldn't find Cedars either if we wanted a Lebanese meal delivered in the neighborhood:

Cedars was also invisible when looking for a Lebanese caterer in Paris 19:

Before our intervention, there was no mention of Cedars in the first Google results for all the strategic queries likely to win customers for the restaurant.

Optimizations to appear in Google's top 3 and be visible to potential customers

Over a period of several weeks, we optimized Cedars' Google My Business page, produced content, responded to comments with judicious use of keywords, added photos, placed relevant links and... Cedars is now visible in search results that can bring customers directly to the restaurant.

The establishment appeared in Google's top 3 searches for nearby Lebanese restaurants:

If you're looking for a Lebanese caterer, you can now find Cedars on Google Maps:

Cedars has even become number 1 for local Lebanese meal delivery requests!

Result: Cedars has gained in visibility and attracted new customers to the restaurant.

The statistics for the website after our optimizations are excellent:

The number of customers who found Cedars online jumped by 150%.

Before our intervention, 40% of the people viewing Cedars' listing already knew the restaurant and had directly searched for its name in the search bar, and 60% were just discovering it. Today, natural referencing has improved to such an extent that the proportion of new visitors, people who didn't know the establishment and who become potential new customers, has risen to 82.5%. In 1 month, more than 2,000 people have discovered Cedars.

The number of views of the establishment over 1 month has more than doubled! Cedars is now visible online.

The number of direct leads from the restaurant over 1 month increased by 57%:

Cedars is now visible to customers who used to see only its competitors in their search results. And once they've sampled Chef Aboudi's Lebanese mezzes and baklawas served with Najlae's big smile... it's impossible not to return!

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