Improving performance through local SEO: La Pizza d'Anita (best case)

88% of smartphone users carry out local searches, i.e. they search online for an establishment to go to in order to buy or consume. For a restaurant, good local SEO means appearing at the top of search results for your keywords. And it's one of the most effective ways of winning new customers. We'll prove it to you right here.

40% of searches carried out have a local intention, i.e. they are motivated by an intention to consume. How can you take advantage of this opportunity to increase the number of visitors to your establishment? Follow the example of Anita's Pizza which, thanks to our optimizations, has succeeded in gaining visibility and increasing its sales.

For several years now, La Pizza d'Anita has had everything it takes to succeed. Excellent products and generous Italian cuisine, a pleasant dining room, a large terrace overlooking the banks of the Seine, a friendly, efficient and attentive team and a loyal clientele of regulars. But the restaurant had plenty of room for growth and potential that wasn't being fully exploited. Anita's Pizza wasn't winning any customers online, it was invisible. For all the searches that could have brought it customers - "pizzeria Paris 16", "Italian restaurant Paris 16", "best pizza Paris 16" or "pizzeria Porte de Saint Cloud" - La Pizza d'Anita was NEVER found:

Quentin, who now runs the restaurant, turned to us. Today, after in-depth work to improve local SEO, Anita's visibility figures have skyrocketed: the restaurant is now winning many online customers. Here's a look at the figures:

Constantly increasing visibility

Every month, more and more Internet users visit the restaurant's Google page. In just 4 months, thanks to keyword optimization work, it has gone from 3,000 to 9,000 visitors a month!

Anita's Pizza attracts growing interest on the internet

Increasingly popular photos make you want to discover the restaurant

Thanks to our optimizations on the establishment page, we've tripled the number of views of the establishment's photos.

Internet users are converted into customers

Not only is the restaurant more visible, but visitors aren't just visiting its Google page - they're calling to make reservations. In fact, the restaurant has gone from 100 to over 160 calls per month from Google :

What's more, its page is registering more and more actions from Internet users. Last month, 471 took action to reserve, order or visit the restaurant. That's over 200 more customers than before!

Now, someone in Paris's 16th arrondissement looking for a pizzeria will find La Pizza d'Anita among the first Google suggestions:

Today, La Pizza d'Anita is winning many online customers thanks to good local SEO. Our regular optimizations have increased its fill rate: we bring in customers online, and the restaurant keeps them loyal thanks to the quality of its cuisine and service!

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