Increase your restaurant's bookings with social media ? Zenchef's advice

Once you have masterfully managed your online visibility with the help of Malouit's time to make the most of it. How can you generate bookings for your restaurant? Indeed, social media is an acquisition channel that can generate interest in your establishment and, consequently, additional covers. The experts at Zenchef explain how to convert traffic to your social media into customers, i.e. reservations in your restaurant.

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Why can social media attract customers to your restaurant?

social media has become an essential part of Internet users' daily lives. They are the first applications consulted as soon as they wake up. Over 75.9% of French people consult them daily. And the time they devote to them is growing, reaching over 2h25 per day by 2024. It's clear, then, that this is an inexhaustible source of new customers, and you need to make them want to come to your establishment.

How can social media help you make a name for yourself?

Today's Internet users have multiple sources of information for discovering or rediscovering new establishments. Google searches, recommendations from friends and family and social media are the most effective ways of getting the word out about your restaurant. social media gives you full autonomy, manage your content, create a communication calendar and communicate as you see fit to your subscribers.. You'll be able to highlight your dishes, your teams, special events, tell the story of your establishment - in short, you'll be able to show off your restaurant's personality to the full! Future customers will want to come for your food as much as for you. Bring out the photographer in you and flood the web with your delicious dishes. Every network has its own way of working, so make the most of it and make the most of the positive impact it can have.

Visit social media to find out more.

It all depends on your target audience. If your core target is the 16-25 generation, Instagram is a must. In fact, the average age of users is quite young. Women are also more present. If your customers are generally aged between 24-35, then you'll have to go all out on Facebook. Men use Facebook more than Instagram. Keep in mind that when it comes to choosing a restaurant, there's no majority trend as to the gender of the person making the decision.You receive a lot of Instagram and Facebook notifications, so imagine not having to deal with those for reservation requests, at the risk of making mistakes when you enter reservations in your booking software. booking software..

How can you set up social media to generate more bookings for your restaurant?

Add the Book button to your Facebook and Instagram accounts:

To configure your Facebook and Instagram accounts, you must be an administrator of the page, but not the only one. You must be an administrator in your Manager account.

1. Visit your Facebook page
2. Click on the banner button, then on "Modify button".
3. Select "Start order".
4. In another tab, open your reservation software such as Zenchef.
5. Go to your settings and copy the "Web Widget" link
6. Paste this link into your Facebook page
7. Before saving, change the "1001" in the link to "facebook", so that you can identify bookings made through this channel.
8. Book now. Your customers can now book via Facebook

How can you maximize your bookings?

In general, you need to make your community salivate when they're hungriest On Instagram, play on stories at lunchtime between 11am and 1pm, but also in the early evening between 7pm and 9pm. On Facebook, this will work best at lunchtime between 12pm and 3pm. Ask for reviews too. Your customers have been here once, but you'll build loyalty if you get them involved by asking for reviews. This will guarantee quality and reassurance for your future customers, and help them to book more quickly.Malou explains how to promote her page on social media in this article!