7 labels to differentiate your restaurant and win new customers

Until a few years ago, it was considered that 80% of French restaurants French restaurants were practicing "assemblage" cooking. Yet 82% of French people say that using pre-cooked products is incompatible with the expectations they place in a restaurant(Etude Statista, Les Français et le restaurant, 2017). Faced with this paradox, in 2014 the French Ministry of the Economy created the "Fait Maison" label, which aims to enable customers to distinguish establishments cooking with raw products. This distinction is particularly valued by the trade and by consumers. Labels have thus become effective tools for displaying a restaurant's values and helping it gain visibility.

Nearly 15 000 that 's how many restaurants there are in Paris today. So, if the French are allocating a larger share of their budgets than in previous years, the fact remains that competition is fierce for the restaurant industry. They have to find ways of attracting an increasingly demanding clientele who no longer enter an establishment by chance (let's not forget that 4 out of 5 customers To stand out from their competitors, it has become essential for restaurateurs to ensure good visibility through referencingoptimized presence on the most relevant relevant platformsmanagement and social media and taking care of their website. Press and influencer relations can reassure customers who might need an outside opinion to convince them to visit an establishment.Labels are also an excellent means of communication for restaurateurs. They reassure customers about the quality of their service, cuisine, products, etc. Displaying these awards at the entrance to your restaurant will attract the attention of curious passers-by, and proudly displaying them on your website or social media will convince many potential customers.But there's no shortage of awards and labels to guide the French in their choice of restaurant outings. So which are the most relevant to differentiate your restaurant and improve its visibility? Our partner AQuachiara has answered this question in this this article which presents the 7 labels to aim for to help your establishment gain visibility.

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