4 solutions to boost customer reviews in your restaurant

In the competitive landscape of the restaurant industry, customer opinion is of paramount importance. Online reviews have become an essential element for Internet users when choosing a place to dine.

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According to statistics, 90% of Internet users consult customer reviews before making their decision, and almost half choose their restaurant on the basis of these reviews. This highlights the significant impact that online reviews can have on the reputation and success of an establishment.

In this article, we explore in depth how to optimize your restaurant's review collection with Malou, while limiting negative reviews.

The crucial importance of customer reviews

Customer reviews are not just feedback, they are also powerful tools for building a restaurant's online reputation. They influence the decisions of future customers, affect local SEO and can play a crucial role in the loyalty process. Ignoring the importance of customer reviews is a mistake that restaurateurs can no longer afford to make in such a competitive environment.

Maximize the collection of positive customer reviews

Malou offers a number of features to encourage the efficient collection of positive customer reviews:

1. QR CODES

• Use of QR codes strategically placed on tables or delivery bags to encourage customers to leave a review.

On tables, bills and even delivery bags, QR codes are easily visible, encouraging customers to leave a review. At the same time, the front-of-house team can be trained to initiate conversations with satisfied customers. A few well-chosen words are all it takes to politely ask them to leave a review and explain the procedure, without sounding pushy.

To generate a QR code redirecting directly to the "Leave a review" page on Google, the process is simple: go to your restaurant's Google My Business page, copy and paste the link provided and create your QR code. Be sure to click on the download button and wait for the whole process to be completed without creating an account.

2. MAGIC TOTEMS

What if customers could reduce their process from 4 steps to just 2? With Malou, it's now possible! We've developed a revolutionary tool for restaurateurs: a small, discreet object equipped with a contactless or NFC chip, operating in the same way as card payment".

3. PERSONALIZED EMAIL CAMPAIGN

• Set up personalized email campaigns from the MalouApp to solicit customers after their visit and invite them to leave a review.

To maximize your chances of collecting post-visit reviews, there's nothing like a personalized e-mail message. However, sending individual e-mails to each customer can be very time-consuming.

Fortunately, with Malou, you have an integrated e-mail campaign feature to make collecting reviews easy. You can upload your customer data directly to our platform, either manually or by importing customer files from various software applications such as reservations, delivery, checkout, or other platforms such as Zenchef and TheFork that make customer information available.

Once you've enriched your customer data on Malou, you can quickly create and send campaigns with a single click from our user-friendly interface!

4. THE BOOSTER PACK

Our latest unbeatable innovation: the Booster Pack! But then, what is it?

Boost your e-reputation with the Booster Pack

How does the Malou Booster Pack work?

The Malou Booster Pack is an innovative solution designed to simplify and maximize the collection of positive reviews for your restaurant, while offering an interactive experience for your customers. The Booster Pack includes access to the Wheel of Fortune, powered by totems and QR codes. It offers a method for collecting more reviews and strengthening your customers' loyalty.

With the Wheel of Fortune, you enable your customers to take part in an interactive game after leaving a review or following your Instagram account. In exchange for their engagement, they can spin the wheel and win rewards such as cocktails, drinks or desserts, adding a touch of fun to their visit.

So you can :

• Capture customer data to build loyalty
• Customize your own wheel for all your establishments
• Build customer loyalty by keeping them coming back for their gifts
• Choose gifts, stocks and chances to win
• Customize the wheel with your colors and logo

Why choose the Malou Booster Pack?

⭐ Get more reviews: Simplify the review-gathering process for your customers, boosting your e-reputation with no extra effort.

🤝 Encourage staff participation: Turn collecting reviews into a motivating game for your staff, encouraging them to actively solicit customer feedback.

🤳 Boost your Instagram account: use the Booster Pack to attract new followers on Instagram, expanding your online presence and strengthening your community.

💗 Build customer loyalty: Offer your customers attractive rewards to encourage them to return, strengthening their loyalty to your establishment.

💰 Generate additional revenue: In addition to enhancing your online reputation, the Booster Pack can also help generate additional revenue through product sales or promotional offers.

With the Malou Booster Pack, collecting positive reviews and building customer loyalty has never been easier or more fun. Turn your restaurant into an interactive experience and let Malou help you reach new heights of success!

Handling negative reviews with confidence

Negative reviews can have a devastating impact on a restaurant's online reputation. However, with Malou, restaurateurs have the tools they need to limit their impact:

• Centralize all customer reviews on different platforms (Google, Tripadvisor, The Fork, etc.) for efficient management.
• Suggested response templates to guide restaurateurs in their interactions with disgruntled customers.

Conclusion: Choose Malou for an unrivalled online reputation

In conclusion, customer reviews are an essential element of a restaurant's success in today's digital world. By using Malou's advanced features, restaurateurs can maximize the harvesting of positive reviews, effectively manage negative reviews and improve their online reputation. Don't leave your reputation to chance, trust Malou to propel your restaurant to new heights of success in the digital age.