Le Perchoir: a collective success

Created in 2012 by 5 associates, the Le Perchoir group is now a cult brand in Paris. From a concept - to reclaim the capital's rooftops - were born 6 establishments with unusual and unique settings, part guinguettes, part clubs and part restaurants. The group's challenge: to ensure effective communication and a visibility strategy for each venue. With Malou, each establishment manager can manage his or her strategy independently, and there is constant communication between the field and head office.