SEO: a crucial issue for restaurants

Whether you have one or several establishments, the question of online visibility is crucial for any restaurateur:

• Today, 8 out of 10 French people choose their restaurant on the internet (via keywords such as "restaurant à proximité","brunch Paris 8", etc.);
• Even as they walk through your door, your customers are consulting information about your establishment online. Average rating on your Google listing, reviews, social media, etc.

Search Engine Optimization (SEO) local referencing) is key to promoting your restaurant, legitimizing the quality of what you offer and taking care of your image.

And that's not all: if done properly, SEO is a powerful tool for attracting customers and increasing your sales.

💡"SEO" refers to a set of techniques for getting your restaurant ranked first on search engines.

These strategies include :

• Post on Google My Business (Google Business Profile)
• Create your keyword audit ;
• Use these keywords (in your posts, on your website, etc.)
• List your establishment on as many platforms as possible.

That's the subject of this webinar! The essential platforms for listing your restaurant (the list here!)

The essential platforms for referencing

🤫 One of the secrets of SEO: platforms!

These include digital platforms such as :

• ‍Online directories (Yellow Pages);
• ‍Les applications(Masptr);
• International directories (Yelp, The Fork) to attract foreign customers.

Why it's important: by being present on all these directories, you send positive signals to search engine algorithms. 

In this way, you can show that your restaurant exists, that it's active and trustworthy.

Want to know more about SEO for restaurants? Take advantage of our ebook below!

Why a webinar on platforms?

There are a number of classic mistakes that can harm your restaurant's SEO.

The biggest mistake our customers make is not updating their information consistently across all their restaurant's SEO platforms.

The two results that undermine your strategy:

• The Google algorithm doesn't know which information is the right one. It will therefore give you less prominence;
• A potential customer won't dare to visit you, or worse, will find the door closed.

If you own several establishments (franchises, branches, groups...), keeping all this information up to date is extremely time-consuming, as is working on the referencing of each establishment. In this case, it's essential to implement best practices to save time and enhance your online visibility. 

After watching this webinar, you will know :

📈 How SEO works for a restaurant (how to rank first in online searches)

🛠️ On which platforms and directories should you list your establishments (our top 30)?

🌍 What new platforms will be interesting in 2025?

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In this replay, enjoy the latest tips from the experts Malou 😉 On your pens!