Getting known on social networks: How did Kafkaf, Bon Bouquet Café and Santa Lyna boost their online visibility with Malou?

Bon Bouquet Café,Kafkaf and Santa Lyna, the three brunch restaurants in Paris, are a real success. In addition to offering an excellent quality, quantity and price ratio, they have mastered social networking. Over 50,000 followers on their Instagram accounts, up to 100,000 impressions for a post and engagement rates of up to 10% under their publications. Their ally in making themselves known on social media ? Malou!

Bon Bouquet Café has been delighting Parisians with its Every day all day brunch concept for almost 4 years. In other words, a brunch served non-stop, not just on Sundays, but all week long. Kafkaf, the Moroccan-influenced little sister, delights Parisians in the 11th arrondissement with generous, gourmet, aesthetically pleasing home-cooked dishes. And it works! The group continues to open new addresses, with Santa Lyna the latest.

Plates as delicious and comforting in person as they are in photos. Their Instagram and Facebook pages will have you salivating before you even get there. A meticulous digital showcase that has helped them attract a large customer base, and contributed to their success! The teams at Kafkaf, Bon Bouquet Café and Santa Lyna use the Malou solution to boost their online visibility, while at the same time ensuring the quality of every restaurant service.

1. Make people salivate online, make yourself known on social media, and keep your promise on the spot

The Instagram accounts of Kafkaf,Bon Bouquet Café and Santa Lyna quickly make you want to brunch. Attractive pages to make yourself known on social media thanks to several elements.

• Consistent visual aesthetics

A well-defined graphic charter ensures that each photo has the same luminosity, contrasts and tonalities. The use of specific colored crockery and backgrounds respects a common thread running through the restaurant. As a result, there's a real aesthetic consistency throughout their Instagram pages. Tomaintain a consistent, aesthetic feed, they preview their posts on Malou. Once they've added their photos, videos and Reels, they organize them, then plan all future posts to ensure consistency!

• Photo quality

Once the editorial charter has been defined, it's time to take care of the quality of the photos. Mission accomplished for our three coffee shops, accompanied by the talented photographer Patrik Sater of @thetravelbuds. In this article, we share our tips for successful food photography!

• Highlighting the "foodporn" aspect

The main aim of Kafkaf, Santa Lyna and Bon Bouquet Café: to make Internet users hungry. How do they do this? By always emphasizing the product and its deliciousness, its "foodporn" aspect. To achieve this, each staging varies by alternating angles of view, between a shot from above, from the side, at table height, very close up, with one or more dishes, held in the hands or being cut up, sauce poured over it, etc.

• Keeping promises

One reason for success? The team keeps its promises, and the plate served matches the one posted on social networks. It's beautiful, good and generous. A very attractive Instagram feed, but true to life. The photos reflect the plates served. Generous quantities, akin to foodporn, don't just exist for photoshooting purposes. At the 3 coffee shops, the ratio of quality, quantity and price is unbeatable, and the service is adorable. It's a no-brainer!

• Never lack inspiration

To identify content that performs well on their targets, the team uses the "Inspiration" feature of the Malou solution. Here, they consult publications from inspirational accounts, whichthey sort according to engagement rate, date, number of likes or comments.

2. Master the social network algorithm

To increase the visibility of their posts, Bon Bouquet Café, Kafkaf and Santa Lyna respond to the social network algorithm with a number of actions.

• Maintain a regular frequency of publications

The 3 brunch restaurants feed their Instagram and Facebook pages almost daily. A fixed and regular frequency of publications rewarded by the algorithm. But it's also an important factor when it comes to informing their subscribers of new products, schedule changes, flagship dishes, or simply wishing them a good day! Messages they publish at strategic times to reach the widest possible audience.

• Vary the types of Instagram content

To further satisfy the Instagram algorithm, Kafkaf, Santa Lyna and Bon Bouquet Café share regular stories and plan their posts, carousels and reels from the MalouApp. And it's working: Kafkaf's reels have more than 60,000 views!

• Playing with different kinds of hashtags

Relevant hashtags, in reference to brunches, cafés, Paris... illustrate each post from the three restaurants. From very broad #s to more specific hashtags, they"play the game" of a rotation that the algorithm values. An element not to be underestimated if you want to make yourself known on social media.

• Make it easy for yourself by planning and structuring your posts with Malou

To successfully share content on a regular basis while focusing on the operational side, the team creates and schedules its publications from Malou.Upload images, resize them before publishing or schedule them: everything happens on the interface. No need to think about it every day! It's a real time-saver, allowing you to anticipate and organize your editorial schedule.

The Malou solution generates for Santa Lyna, Kafkaf and Bon Bouquet Café a list of the most strategic hashtags after filling in a dedicated questionnaire, and helps them to use them intelligently. For each #, they track its volume of publications and the number of posts that have used it.

3. Engage your community

58,000 subscribers gained in just 1? years for Kafkaf! Increasing the size of your audience isn't enough: you have to engage your subscribers to convert them into customers and build loyalty.

• Address your subscribers directly

Every day, Bon Bouquet Café, Santa Lyna and Kafkaf address their communities via stories to generate real proximity. They create special moments with subscribers, chat with them, ask them questions... thanks to interactive features like polls, votes, quizzes or countdowns. Internet users feel invested and take part in the life of the restaurants!

• Give thanks with contests

The interactive format of the competitions encourages subscriber participation and commitment! The three restaurants regularly invite their subscribers to win a brunch for two, which makes for some very happy customers.

With each participant relaying your post as a storie, contests are a great way to make yourself known on social media, especially on Instagram.

• Responding to all interactions

Bon Bouquet Café, Santa Lyna and Kafkaf do this by responding to every comment left by Internet users, when some establishments don't take the time to do so. But above all, the teams take care to answer all customers' private messages, and ask them if everything went well. And if they liked it (often the case), they share the link to their Google review page. A small but nonetheless much appreciated gesture, which plays a big part in subscriber engagement.They respond to all interactions: stories, comments, private messages... from the MalouApp!

• Access to the year's key events, customer interactions and performance, grouped together on Malou

Engaging your community means knowing how to talk to them. Santa Lyna, Kafkaf and Bon Bouquet Café adapt their messages to certain key events of the year, to raise awareness among their customers, and to stand out from the crowd . Events they don't want to miss, thanks to the Malou solution indicating public holidays, Halloween, World Burger Day, veganism, chocolate, friendship, etc.

And how do they manage to avoid missing any interactions? By having all the comments left on Instagram and Facebook grouped together, and their most frequent expressions pre-recorded so they can respond in 1 click.Their performance on social networks, generated by Malou, enables coffee shops toadjust their strategy. Santa Lyna, Kafkaf and Bon Bouquet Café can track the number of impressions of posts, the average engagement rate and the engagement rate of each publication , so they know which posts have reached their community the most, and can prioritize this type of content.

The result: a powerful reputation thanks to social media 

To sum up the success of Bon Bouquet Café, Kafkaf and Santa Lyna: a promise kept, an excellent quality/quantity/price ratio, top-notch content, and a mastery of digital tools, an essential element today in acquiring online customers. Their ally on this last point? Malou ! And if you'd like to find out more, we'd be delighted to hear from you at contact@malou.io. Wondering if Malou really works? Call Kafkaf, Santa Lyna or Bon Bouquet Café