Restaurants: the best food influencers in Paris to help you build your reputation

Being present on social media is essential for any restaurant: it builds brand awareness and attracts customers. But how do you do it effectively? By collaborating with relevant Food Influencers! This is one of the most powerful ways to optimize your restaurant's Instagram page.

Looking for the best restaurants in Paris? Wondering which Instagram accounts to follow to keep up with the latest food trends?

Restaurant owners, would you like to win new customers by having the most influential influencers in Paris talk about your establishment? If so, which influencer should you choose to get your Instagram off the ground?

The right thing to do: choose an influencer who's just like you! Specialized in street food, brunches, eco-responsible cuisine... This influencer's target audience will certainly be yours.

Here are our favorites, the ones we trust, the ones whose publications we regularly save, the ones whose recommendations we read before choosing tonight's restaurant!

Raphaële Marchal - The passionate gastronome

Raphaële is a food columnist on C8, and a writer for Fou de Pâtisserie, Fou de Cuisine, My Little Paris and Mint magazine. She regularly posts her best culinary discoveries on her blog and Instagram account Enrangd'oignons, always with finesse and humor.

You offer gourmet cuisine that's generous but not too healthy either? Raphaële must come and taste it.

💫 Looking for inspiration? Discover our 50 trendy, profitable restaurant concepts for 2025!

Mina Soundiram - Paris' coolest street foodista

In search of the best Parisian cantines and the latest street food gems, Mina regularly shares her best finds on the lovely Très Très Bon program on Paris Première and on Instagram. She also lends her pen to numerous media outlets to talk food to their readers. When we ask Amandine Péchiodat, editor-in-chief of My Little Paris, about her favorite food journalist, Mina comes to mind. There's no limit to our street foodista's greed: she can be vegetarian, carnivorous, exotic or local, healthy or decadent.

If your pastrami sandwich rivals that of Katz's, if you've mastered the execution of fig desserts, or if you simply serve truly good street food. Mina is your man.

Anaïs from the blog Parisianavores - The radiant foodie mom

Anaïs, a dynamic, gourmet and funny mother, takes us back to the quiet 15th arrondissement, but also to the 11th, Montreuil and many other Parisian neighborhoods. Between two photos of garnished plates or pain au chocolat, she shares moments of complicity with her two children. On Instagram, the Parisianavores account has already gathered an audience of 37,000 gourmands;

If your establishment is Kids friendly, it's Anaïs who should talk about it:

Tal Spieger - Paris' best-shod pastry chef

Do you serve beautiful desserts or exceptional pastries? Chef Tal Spiegel behind the Desserted_in_Paris account is the one to present them to his 136,000 followers. What's original about his account? He always photographs his pastries from the same angle, revealing original shoes... and always matching the pastry!

Are you particularly proud of your lemon tart? We're sure Tal will have the shoes to match.

Stéphanie Guillemette - Big fan of octopus and healthy canteens

Pretty Franco-Brazilian Stéphanie Guillemette loves trying out new restaurants. In addition to her colorful homemade breakfasts, she recounts her experiences with precision and honesty on her Instagram stories and gives us her recommendations for eating well in Paris. Lots of great healthy, vegetarian or "pesco vegetarian" addresses. She's even taken the plunge and occasionally puts her cooking talents to good use in establishments such as 5 Pailles and Café Foufou.

If you have octopus a la carte, avocado toast, sweet potatoes or acai bowls, Stéphanie must come and try your restaurant.

NO DIET CLUB - The craziest food couple in Paris (and London)

Claudia and Anthony made their name on Airbnb in the "Experiences" section. Food porn enthusiasts , they take small groups of cyclists around the capital to discover their favorite places. The 4-hour "Food Tour" is punctuated by gourmet stops: pizzas, croque-monsieurs, burgers, chocolates, patisseries...

For those who thought the 4-hour bike ride would give them the edge, it didn't! But if you're looking for a good meal and a lot of laughs, you've got it. If you'd like to make your establishment a stopover along the way, contact Claudia and Anthony on Instagram.

Fulguropain - The authentic sweet tooth

A rare gem among influencers: he refuses to be invited, chooses the addresses he tries and shares his opinion with precision and honesty. Arnaud eats everything but talks a lot about patisserie. His little hobby? Flans. Rumors have it that he'll soon be creating an account dedicated to the best flans in the country, and if they don't come true: you've still got enough to make a nice tour of the best Parisian flans among his publications.

If you have a particularly extensive dessert menu, if you attach importance to sourcing your products, and if working with local producers is important, there's a good chance Arnaud will want to try your establishment!

Laura - The breakfast and brunch specialist

Laura shares her good mood and gourmet treats on her Instagram account Les Paris de Laura. Every month, she organizes a brunch with several female followers and describes their experience on a dedicated Instagram account.

Do you offer a gourmet brunch in Paris or the surrounding area, and would like to spread the word? Contact Laura to organize an insta brunch!

Erwin Kuhn - The gourmet photographer

Photographer and head of the Infatuation_Paris account, Erwin tries out all the good restaurants in Paris. And he lets people know which ones he approves of, and what he encourages them to try on the menu. Thanks to his beautiful photos, the quality of his recommendations and his humor, Erwin sees his audience grow by almost 6% every month.

Do you serve refined, tasty cuisine? Erwin is your man.

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What's up? Have you spotted the perfect influencer for your restaurant? 

Attention: among digital communication techniques for restaurants, influence is a powerful tool, but 1) time-consuming 2) sometimes costly. 

The cheapest and most effective technique is SEO ( Search Engine Optimization), to get your restaurant positioned at the top of search results. If you're new to the subject, don't hesitate to take a look at our e-book dedicated to restaurant SEO!