Local search: adapting to convert more qualified customers to your establishment online

Local search is showing increasing search volumes and making online conversion more propitious. But why? And how? Answers in figures:

Need to solve an immediate problem? Need to buy or consult nearby? We're asking more and more of Google. Whether you ask it verbally or in writing, we frequently formulate a local query. What exactly is a local query? Quite simply, the expression of a need and a location to solve it in a nearby geographical environment. Example: restaurant with terrace + Paris 10. Local queries represent 1/4 of all searches carried out on the search engine. What are the challenges involved - particularly for restaurants? How can we adapt to take greater advantage of these changes in online search behavior?

Local search engine optimization (SEO) is an essential tool for restaurateurs to master. If you have any questions, please don't hesitate to contact me at louiza@malou.io.