Snacking in France: a growth market!

Snacking, also known as "fast food", is becoming an increasingly widespread consumer trend in France. How widespread? Find out in our infographic! It's no longer the traditional baguette that the French have under their arm, but a sandwich, a burger, a taco or even a lobster roll! 60% Snacking isa mode of consumption that must be differentiated from nibbling. Originating in the United States, "snack" refers to a snack, not only between meals, but also in place of meals. Snacking is one of the fastest-growing food markets in France. Not surprising, given the fast and yummy arguments that snacking players are putting forward! From savoury to sweet, healthy to fatty, potato chips, cookies, salads and pizzas, there's something for everyone! Today, snacking is firmly established in the hearts of metropolitans (44% of snack sales come from the Ile-de-France region), who are increasingly opting for quick, on-the-go catering. Snacking is a 21st-century eating habit that fits in perfectly with our increasingly multitasking lifestyles ,saving time, being practical and transportable for the typical consumer: young, middle-class, single or with children. This success is reflected in the fact that 1 in 5 shopping baskets contains at least one snack product.So who are these snackers, and what do they snack on? Who are the main players in this constantly evolving market? Which trends will be the most talked-about?