The prettiest Instagram Food accounts for effective collaborations

The creativity of influencers on Instagram offers food brands the opportunity to disseminate qualitative, engaging content.

Below are the most inspiring Instagram accounts based on your goals:

Aimed at families: Lee Samantha, the creative plate mom

A Malaysian mother of two, Lee Samantha inspires her 706,000 subscribers by sharing original, colorful dishes. Her publications help moms offer healthy, gourmet and fun alternatives to their children. They suggest new food consumption opportunities that influence the buying behavior of her subscribers, thus acting directly on the sales of her partners. She has already collaborated with Barilla, Ben & Jerry's and Panasonic Cooking.

To convince young adults with a sweet tooth in a hurry: Issy Hossak

The creator of the Top with Cinnamon blog has already amassed an audience of 229,000. She influences the consumption of young working people by sharing recipes that are adapted to them: simple, quick and gourmet. Issy Hossak has worked with consumer brands such as Magnum, small appliance and utensil suppliers such as Cuisinart, and Buzzfeed.

Increasing brand awareness: innovative product placement with Francesco Mattucci of Kitchen Suspension

The Italian artist makes everything fly in the kitchen before the eyes of his 55,000 subscribers. He shares his creations with a receptive audience that shows almost 8% engagement with each of his publications. The influencer is ideal for promoting mass-market products, having already collaborated with Kinder, Coca-Cola and Italian cookie brand Mulino Bianco. His photos are equally well-suited to showcasing kitchen accessories, so a collaboration with manufacturers or distributors of small appliances or kitchen utensils would make particularly good sense.

To accompany a move upmarket: Natalie Mortimer & Holly Erickson

The authors of The Modern Proper account describe themselves as "recipe creators, photographers, food stylists and homemade enthusiasts". They share with their followers well-balanced, colorful recipes that are always beautifully illustrated. They have collaborated with yogurt brand Chobani, which has already placed influencer marketing at the heart of its growth strategy, as well as with high-end brands such as Le Creuset, the historic specialist in cast-iron casseroles. The quality of the visuals published on the account makes it an ideal partner to support a product line's or brand's move upmarket.

To launch a healthy, organic or gluten-free product: La ligne gourmande

Blogger, author and editor of several cookery books, Rabia has won over her audience with healthy, gourmet recipes, with no added sugar, sometimes gluten-free and lactose-free. She has the prescription power to recommend products close to her editorial line: healthy, organic, additive-free. In this way, she has already promoted brands adapted to sportsmen and women, such as Nu3, or organic brands like Force Ultra Nature.

To improve a restaurant's reputation and sales: Le Fooding

The Instagram account of media company le Fooding shares with its 183,000 followers the most beautiful plates from restaurants, coffee shops and tea salons, mainly in Paris, London and New York. What makes the account special is that its photos are all regrams, i.e. publications from other accounts that have been tagged with #lefooding and @lefooding and then re-shared on LeFooding. Appearing on this Instagram account, whose audience is growing by 2% every month, grants considerable visibility to food service establishments and offers opportunities to recruit new prospects and customers.

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