Food and containment: 23 Instagram accounts to follow

Since the containment announcement, restaurants, chefs and associations have been sharing original, inspiring and even committed content on social media .

Since containment, time spent on the web has increased by 70% and engagement on social media by 61%. In addition to spending more time online, the French are also interacting much more with content published on social media. But what kind of content are the French focusing on? In addition to recipes for bread (+ 625% of searches on Google since March 8), sourdough, or fresh pasta: they are spending more and more time on Food accounts. Whether you're a restaurant owner who's off the grid or still working, filming your daily routine, a food professional democratizing complicated recipes, or a collective or association working to feed those who have to keep their jobs outside the home, Instagram is bursting at the seams with inspiring accounts to follow! We share our favorites with you in this article:

Restaurants that inspire every day

1) Easy Sushi: delivery and solidarity actions

Le Japanese restaurant in the Toulon area has chosen to maintain the jobs of its teams by putting their safety at the heart of its concerns. Taking temperature readings every morning, wearing gloves and masks, respecting safety distances, washing hands several times an hour... Vincent the manager takes great care to ensure that employees, delivery personnel and customers remain in good health, while enjoying their meal. Every day, he also feeds nursing staff, police officers, paramedics... to support them. On Instagram, Easy Sushi shares some of its actions.

2) Pokawa, supporting hospitals and subscribers' lines

The chain has taken a similar approach to Easy Sushi. In addition to delivering their customers and supporting hospitals during containment, Pokawa offer live sports sessions with coaches on their instagram account.

3) Burger King, closed to the public, offers "containment-friendly" recipes

Always with a sense of humor, the brand publishes "special quarantine" recipes for its burgers "while we wait for the original..." Are you missing the Whopper, the Steakhouse or the Big King? Don't worry, the brand shows you how to reproduce them at home with supermarket products. The best reproductions will be relayed on Burger King stories and posts.

4) Season, closed to the public, challenges its community

The famous Parisian restaurant has decided to publish some of its recipes on its account. Season launches contests like #pancakeschallenge and #Frenchtoastchallenge, in which diners reproduce their dishes to win books, a Bash makeover or a tea time for 2. The restaurant also offers its subscribers regular sports lives with coaches.

5) Father and Fish, closed to the public, entertains subscribers with competitions

To encourage Internet users to eat fish, the team explains several of its recipes on video and calls on them to reproduce them at home, then share them on Instagram. The founders have also launched two contests:

• the #FishwithMe challenge. The mechanics? Tag the restaurant's Instagram account whenever you cook fish.
• the #patatechallenge. The idea? Draw iconic characters on a potato, then share your creation in a story for a chance to win a €100 voucher to use in their restaurant.

Each contest is the subject of a front-page story and numerous shares on their Instagram account.

6) Pazzi, closed to the public, shows solidarity and feeds its neighbors who are forced to work.

The first pizza-making robot in the world, born in Seine et Marne and based in the Val d'Europe shopping center, is obviously no longer welcoming customers, nor delivering them. On the other hand, Malou's team is mobilized to support those who keep the country going, those who fight the virus and save lives by risking their own, those who take care of the stewardship, those who feed us, those who offer us the luxury of staying warm, while they expose themselves every day. Every day, the robot prepares a series of Pizzas, which a Pazzo (the pet name for Pazzi employees), collects and safely delivers to workers in the area: nursing staff, firefighters, pharmacists, hospital maintenance staff, lorry drivers, bus drivers, refuse collectors, supermarket employees...

7) Big Mamma, closed to the public, shows its generosity by revealing its sunny recipes

The Italian chefs of the successful group are busy in their kitchens, delivering tasty dishes to orderlies in Paris hospitals. In addition to their good deeds relayed on the social mediathey reveal their best recipes: tiramisu, gnocchi, pasta carbonara...

8) Stéphanie Guillemette, healthy home chef, helps us keep our figure

Stéphanie offers healthy yet gourmet recipes! She works with brands such as Respire and Funky Veggie to create live recipes.

9) IBRIK, closed to the public, sharing beyond food content

Cathy, founder of Ibrik and Ibrik Kichen, reveals her gourmet recipes from Eastern Europe (such as clibir, a dish made with egg yoghurt), but also her daily life as a confined woman: music, home schooling, inspiring readings... From her restaurant account, she speaks out beyond gastronomy.

Cooks, food journalists and bloggers who share accessible and adapted recipes

10) Victor Mercier, Top Chef alumnus, makes cooking easy

Finalist in 2018 and committed chef of his restaurant FIEF (Fait Ici en France), Victor shares a new recipe live on Instagram every two days. French toast, tortilla... he simply explains how to reproduce them, adapting them to the contents of his cupboards to treat yourself.

11) Cyril Lignac on television

Every evening at 6:45pm on M6, the chef shares recipes from home on video! The operation begins on his Instagram account in the morning, where he lists the ingredients needed for his recipe of the day. Live, 5 private individuals and 1 or 2 celebrities, such as Ines Reg or Noholita, join him to host the collective session.Cyril relays in stories the realizations of his recipes by Internet users.

12) Cédric Grolet educates his community about food

The chef launched a fruit salad competition using seasonal fruit. He shared the 6 most beautiful fruit salads in a post. A good way to entertain his community during this complicated period.

13) Youmakefashion provides free content

Margot, of instagram accounts Youmakefashion and Biendansmonslip offers a free ebook to download from her blog. A program co-written with her dietician Sarah Marie-Maire. You'll find advice on balanced eating, snacking tips, motivation, shopping, beauty, weekly menus, over 30 recipes and shopping lists to help you maintain a healthy lifestyle during confinement. Margot posts her meals and exercise daily on her Instagram account, keeping her followers motivated. Not only does she live-cast her recipes at the same time as you, but she also accompanies you and her mom on a special sophrology podcast.

14) Paulette Map shares the best recipes from the food accounts

@Julya66's carrot cake, @maud.chrr 's cookie dough or @alia.rds ' pizette-style naan are shared by Paulette on Instagram. The medium invites bloggers in stories, every day, to make their recipes.

15) Food journalist Estérelle Payany explains the basics of cooking

Food critic for Télérama and France Inter, and author of cookery books, Estérelle teaches us how to make the perfect broth, airy sourdough and melting pommes duchesses.

16) Food photographer Géraldine Martens reveals the secrets of the best cookies

Co-author of the book Le cookie de nos rêves, Géraldine offers us the recipe for her cookies in her "recipes" front-page story.

17) No Diet Club, food bloggers, teach us how to cook foodporn

With their "fat recipes", Claudia and Anthony deliver their best recipes. Pasta bolo, pesto and mozzarella arancini, chocolate fondant with salted butter... everything you need to enjoy your confinement!

18 ) Julien Sebbag, chef at Chez Oim, shares more than just recipes

On chef Julien Sebbag's Instagram account, you'll find his daily schedule. What's on the agenda? His albums of the moment, cultural points, his preparations of dishes for hospitals and, every Thursday, the sharing of a recipe from his restaurant @creaturesparis.In addition to communicating about his days in confinement, the chef is the initiator of the chefs' resistance.

Solidarity initiatives to support workers mobilized during the coronavirus outbreak

19) Parisianavores suggests pretty gestures to support other mobilized professions

Anaïs from the blog Parisianavores shares her life as a confined mom. Dancing, playing and cooking with the kids are all part of her daily routine. The blogger has decided to support the garbage collectors who work every day during this period of confinement. To support and thank them, she is asking her community to mobilize their children to create drawings, collages and other playful creations in support of the garbage collectors, among others.

20) Bosses' initiatives to support nursing staff

Solidarity initiatives were set up as soon as the confinement began. These are movements that link chefs and hospitals. The principle is simple: chefs who wish to participate can do so, and caregivers can reference their hospital to receive dishes free of charge. To follow these solidarity actions, we recommend these Instagram accounts: @laresistancedeschefs@leschefsaveclessoignants@culturefood.Parmi mobilized chefs, you can find Guillaume Sanchez, chef of Neso (1 Michelin star), Taku Sekine chef of Dersou and Cheval d'Or, Guillaume Gomez, chef of the Elysée kitchens or Aurélien Braguier, chef of La trufferière.

21) FRICHTI orchestrates a mobilization for the "forgotten of confinement".

This health crisis has also affected those men and women in the shadows: the homeless. Since the introduction of containment, Restos du Coeur has had to adapt to the upheavals caused by the pandemic. The number of volunteers is dwindling, and distributing hot meals on the streets is becoming impossible. That's why companies like FRICHTI have decided to help the most disadvantaged by providing them with free meals.

In a nutshell,

In this time of crisis, restaurants, chefs, bloggers and food journalists are mobilizing on social media to support their confined communities as well as the people who work.If you have any questions, you can ask us in comments on this blog, by email at contact@malou.io or by phone on our direct line 01 70 62 93 83. Solidarity helps us to emerge stronger from these crises, so please don't hesitate to contact us.