Top keywords calendar 2024: your restaurant first on Google all year round

What if your restaurant appeared first on Google, in your potential customers' search results, all year round? 🚀

Optimal SEO is the key to positioning your business at the top of Google search results. Imagine the benefits: increased visibility, more potential customers, and a unique opportunity to showcase your offering.

In this article, discover our 2024 SEO calendar: all the most sought-after keywords, according to the seasons, by your future customers! 👇

→ Keywords to integrate effectively into your marketing strategy. How do we do it? We explain where to use them and how, in this article.

The key to getting your restaurant to the top of Google: selecting the right keywords

But what do "keywords" really mean?

✍️ These are the terms that web users use to find establishments like yours on the Internet. Depending on their food preferences, their neighborhood preferences... For you, these words define your offer and your location. For example: "Italian restaurant Paris 6", "best mafé Paris", "brunch open on Wednesdays", etc. So it's essential that you position yourself at the top of the search results, first on Google, for the words used by your potential customers.

How can you choose the right keywords to rank first on Google?

Your keywords must be varied to cover not only your restaurant category, your offer, your concept, your specificities, the type of cuisine and your flagship dishes, but also your location, your neighborhood, your subway station, your monuments... In addition, they must have a high search frequency to reach a maximum number of Internet users. 💪

NB: Searches evolve according to seasons, key dates of the year and trends. You need to work on different keywords according to these criteria.

To make the right choice, put yourself in the customer's shoes! Before summer, focus your restaurant's SEO strategy on searches related to terms such as "terrace restaurant", "apéritif", "aperol spritz", "rooftop", while in winter, searches tend to focus on terms such as "covered terraces", "hot drinks", "comfort food", "fireplace", "raclette". The same applies to key dates in the year, such as Valentine's Day, Halloween or soccer matches, which generate a spike in searches.

🚨 And this year, you have a special event to focus on! The 2024 Olympic Games in Paris means the arrival of thousands of people; foreign and French. To seize this absolutely unique opportunity, work on keywords specific to the Olympics now!

We've put together THE SEO calendar of the year for you, showing the most sought-after keywords and the optimal time to work on them! Download it for free 👇

Download the 2024 SEO Calendar!

How do you rank your restaurant on your keywords?

→ Using your keywords on a daily basis should be an integral part of your marketing strategy. But where and how can you best use them? We'll tell you all about it in this article.

To be visible at the right time on keywords linked to a season, a period of the year or a fixed date in the calendar, it's essential to anticipate your SEO work. You can't appear overnight on a keyword.

Find out when to start working on each keyword throughout 2024, in our free downloadable SEO Calendar below 👇

THE 2024 SEO calendar to make your restaurant appear first on Google

Download the 2024 SEO Calendar!