Best case referencing : Anita's Pizza

To ensure the success of an establishment, it's essential to work on its SEO so that potential customers can find it when they search for a restaurant on the internet. Malou helped La Pizza d'Anita move up the search results!

7 out of 10 French people consult review sites to choose their restaurant (1).Simply offering good food in a beautiful setting, with friendly service and good value for money, is no longer enough to ensure the success of a restaurant: it's essential tobe visible online to attract customers.Quentin Dubarry, owner of La Pizza d'Anita, understands this. Confident in the quality of his offering, and aware that managing suppliers, a kitchen and a dining room is already a full-time job, he called on Malou to improve the visibility of his restaurant and attract more customers.

Objective: improve online visibility to attract more customers to the restaurant

La Pizza d'Anita is an excellent Italian restaurant in the 16th arrondissement of Paris. The restaurant has its regulars, who come back regularly for lunch or dinner, but it's still not fully booked for lunch and dinner, so it's running below capacity. How do you remedy this? By boosting word-of-mouth with effective communication on the right digital channels: Google, Tripadvisor, Yelp, La Fourchette... In the 1st month, we began by taking charge of the restaurant's home pages on Tripadvisor and Yelp.

The initial observation: an invisible establishment on Tripadvisor and Yelp

Anita's Italian cuisine is tasty and hearty, and the value for money very satisfactory. However, when looking for an Italian restaurant in the neighborhood, we couldn't find Anita's Pizza, either on Tripadvisor or Yelp, where it came in at 144th position, far too low to attract customers.

In search of the best pizza nearby, La Pizza d'Anita came out in 14th position on the second page. This was far too far away to attract customers, as Internet users are content with the information on the 1st page, which attracts almost 90% of clicks. Appearing on page 1 is therefore essential to win customers.

Optimization and hard work for online visibility

We enriched and optimized Anita's Pizza's establishment pages, choosing the relevant categories in which to appear, completing all the details of the services and offer proposed. We wrote an optimized description of the establishment, placing strategic keywords, and published it in French and English. We also responded to all customer comments, regularly inserting keywords into our answers to boost La Pizza d'Anita's visibility on strategic keywords.

Results after 1 month: La Pizza d'Anita gained 80% of visitors to its pages and leapt up the rankings.

On Tripadvisor, the establishment received almost 20% more postings and 80% more visitors.

On Yelp, La Pizza d'Anita's positions on strategic queries improved significantly. The restaurant was listed for :

• " Pizzeria: 244th to 20th place
• " Italian Restaurant: from 144th to 33rd place
• " Italian ": from 35th to 6th place on page 1
• " Pizza: 14th to 2nd place on page 1

Thanks to this progress , La Pizza d'Anita is now visible to prospects likely to be looking for a nearby Italian restaurant. We'll continue to optimize our search engine optimization this month, so that the restaurant appears at the top of all strategic search queries, and wins more customers in the process. The impact on sales will soon be measurable, and we'll keep you posted... but until then, the team at La Pizza d'Anita is delighted.

Sources: (1) Digital catering 2017- Words from professionals and diners.