The top 20 restaurant Instagram accounts in 2022!

30,000, 60,000, 200,000... subscribers on the Instagram pages of restaurants that have managed to break through on the network. Do you want to build an engaged community around your establishment? Get inspired by the best restaurant Instagram accounts!

How restaurants BMK, Immersion, Dalmata and many others, have exploded the visibility of their page on Instagram? Why do thousands of Internet users follow them every day? How do their posts and stories reach even non-subscribers?

Why are these considered the best restaurant Instagram accounts?

Because they produce content that appeals to Internet users and pleases the Instagram algorithm.

Because these accounts have each found the communication strategy that defines them, and that works. But first, you need to ask yourself the right questions:

• Defining your identity
• Know your target and your objectives
• Identify your strengths and weaknesses
• See what "competing restaurants" are doing

An effective strategy must engage users, make them want to come to you, and must please the Instagram algorithm. For this last point, you need to respect certain "rules" appreciated by the social network, which we explain to you HERE.

Of course, each restaurant has its own identity, history, image, cuisine... Some prefer to communicate in a humorous tone, others in a more aesthetic and polished way. So here we've put together the 20 best restaurant Instagram accounts of 2022 and some best practices to remember from each!

The top 20 restaurant Instagram accounts in 2022 (no hierarchy)

BMK

Who are they? The 2 BMK Paris Bamako restaurants offer African specialties to die for. BMK's warm atmosphere and cuisine are reflected on its Instagram page, which now boasts almost 30,000 followers.

What strategy? Harmonious posts and a very clear message: delicious food in a warm atmosphere.

3 key learnings ? 

• Warm colors are the common thread running through all posts, with the same photo retouching.
• Varied photo shots: plates from different angles, raw products, team, room, atmosphere...
• Posts in collaboration with content creators like @leguideultime 

Gruppomimo

Who's Gruppomimo? Gruppomimo: the Italian restaurant group that's all the rage in the Paris region! In just a short space of time, the group has built up a community of almost 200,000 subscribers!

What strategy? Communication that's essentially video-based, friendly and full of humor!

3 key learnings ?

• Several Reels per month, surfing on current trends (chef picks mystery ingredients and has to imagine a recipe with them, or the foodporn of truffle pasta prepared in the cheese wheel).
• Daily stories (plus: every day, the account posts a funny story unrelated to the restaurant to wish its community a good day!)
• Authentic videos filmed with a telephone 

Immersion

Who are we? Immersion brunches are among the best in Paris! Founded by Laura, who created the blog and page @instabrunchparis, she has brought together everything you dream of for brunch in the Immersion menu. In just a short time, the page has reached 73,000 subscribers!

What strategy? A carefully crafted Instagram page! 

3 key learnings ?

• High-quality post photos: top view, side view, abundant table, cookie cutting, bagel cutting... 
• Regular post frequency: 4 to 5 times a week
• Stories in "highlights" to quickly provide the information users need: Menu - Book...

Gruppo Dalmata

Who? The Italian restaurant group that sees and makes us see life in pink and disco! With 2 Parisian addresses quickly becoming "must-dos" in the capital, the group's afficionados turn out to have over 68,000 subscribers on the restaurants' Instagram page!

What strategy? Pop, colorful, to the point communication: gourmet/food porn in every dish!

3 key learnings ?

• Focus on one dish per post, with a sharp, close-up photo of the dish on a single-colour background to make it stand out.
• Different content formats used: posts, carousels, reels, video
• Use the "Guide" category as a catalog of the card's best sellers

MELT

Who? The temple of Texas-smoked meat! 3 MELT addresses in Paris treat meat enthusiasts to the finest cuts and techniques. Nearly 40,000 followers salivate over the content of the MELT restaurants' Instagram page, among the best of the moment!

What's the strategy? 99% of Reels focus on the centerpiece: meat!

3 key learnings ?

• Very short Reels videos 
• User name different from restaurant name to stand out in more searches 
• Captions for posts in English and French

Mama Nissa

Who is she? Hanane, founder of Mama Nissa, brings Algerian cuisine home to her restaurant. An Instagram page that has enabled her to surround herself with a committed community of close to 32,000 followers.

What's your strategy? Authenticity and proximity!

3 key learnings ?

• Useful information repeated in each caption 
• Weekly highlight menu
• Stories explaining Algerian traditions, terms, recipes and anecdotes

TheHungryFamily: Kafkaf, BonBouquet Café and Santa Lyna

Who are they?TheHungryFamily group is offering 3 brunches that everyone in Paris loves, so you can travel to the 3 ends of the earth! Inspired by Marrakech at Kafkaf, Bali at BonBouquet Café and California at Santa Lyna ! Some of the best restaurant Instagram pages, with up to 60,000 followers.

What strategy? A lively, dynamic page based on video content!

3 key learnings ?

• A different page for each of the group's restaurants, as each has its own specific identity.
• Reels cover photos carefully chosen to keep the page looking its best
• Comprehensive biography 

Read more about how Kafkaf, BonBouquet Café and Santa Lyna boosted their online visibility in this article.

Cali Sisters

Who's Cali? Cali Sisters and Cali Uptown: two Californian restaurants in the heart of Paris! A sunny cuisine, founded by two sisters, that delights nearly 37,000 online subscribers every day.

What strategy? Clean, sunny communication that plays the Instagram game!

3 key learnings ?

• Harmonious feed 
• Linktree detailed in bio: 1 link that redirects to several links that make it easier for users to navigate (menu, reservations, privatization, recipes).
• Posts photos of Californian landscapes and "Guides" to addresses in California for a complete immersion.

Read more about Cali Sisters' successful concept and communication in this article.

Father and Fish

Who are they? They're the kings of street food, but not just any street food: the fish burger! A dish they've made a must-have! Today, with nearly 58,000 followers, Père & Fish is by far one of the best restaurant Instagram accounts!

What's your strategy? Focus on funny video content and food porn! 

3 key learnings ?

• Reels on a regular basis: 3 times a week
• Video interviews with restaurant customers
• Dozens of hashtags in the caption of each post

Big Mamma

Who are they? Do we still need to introduce them? The Big Mamma group is one of France's most successful restaurant chains. Affordable Italian cuisine in sumptuous settings: the perfect combo! And the group's fans are numerous, with 316,000 followers on Instagram!

What strategy? An authentic, quirky, funny and very, very active Instagram page

3 keylearnings ?

• All formats used: quality photos, GIF videos, Reels videos, carousels, to share any type of content: food, backstage, recipe, room, service, team, party, event...
• Carousels as stop motion (dessert tasting as the images unfold)
• Powerful storytelling

Read more about Big Mamma's recipe for successful communication on social media .

Kozy 

Who are they? Kozy Kanope and Kozy Bosquet are among Parisians' favorite brunches! 66,500 subscribers follow Kozy's gourmet posts every day, including fluffy pancakes, breakfast buns, avocado toast... Brunch all day everyday!

What strategy? Clear communication, "haute couture food porn" that adapts to the seasons

3 key learnings ?

• Sponsoring posts 
• Post pinned to the top of the profile to extend visibility 
• Stories with polls and quizzes for subscribers

Tomahawk

Who is it? The Tomahawk restaurant offers exceptional meat thanks to a unique maturation technique. With almost 38,000 subscribers, the restaurant has meat lovers salivating!

What strategy? Video communication to immerse you in the restaurant 

3 key learnings ?

• Captions inviting subscribers to comment on the post
• Videos that plunge you into the world of the restaurant, the different dishes, cooking techniques, cuts and ambience of the dining room.
• Booking link regularly included in stories

PNY

Who are they? PNY are THE burgers that no one has been able to get enough of since 2012! Very different from the classics, PNY uses the best products to assemble its burgers! With 55,000 followers, the group has long been among the best restaurant Instagram accounts.

What strategy? A harmonious, even artistic page, in the image of the PNY establishments, thanks to the careful work of the account.

3 key learnings ?

• Communication on key dates in the marketing calendar (e.g. Halloween)
• Trendy music used to edit Reels
• Carousels to reveal the inside of a dish

Dalia

Who is it? One of TimeOut's top restaurant openings, Dalia hasn't been empty since day one! What to expect? A festive Mediterranean and Levantine cuisine, to be enjoyed in a terracotta-colored setting that transports you to the sun. Dalia now has 23,000 subscribers.

What strategy? Careful, sunny, warm and friendly, well anticipated

3 key learnings ?

• Weekly team member stories
• Reels producer presentation 
• Calling in a professional photographer

More Chilli

Who is Plus de Piment? With its 3 establishments, Plus de Piment brings traditional Sichuan dishes such as noodles and ravioli to the capital. And as the name suggests, chilli is the star! They now have 26,000 subscribers.

What's your strategy? All the best practices expected by Instagram!

Key learnings ?

• Emphasizing the human aspect
• Photos of dishes from every angle

Holybelly

Who are they? Hollybelly19 and Hollybelly5 is a straightforward and delicious cuisine, with an emphasis on gourmet goodness and the right flavors. Hollybelly puts smiles on the faces of both its on-site clientele and its 75,000 Instagram followers.

What strategy? No strategy here! 100% authenticity and transparency, like a family account! 

Key learnings ?

• Stories about life in the restaurant, backstage, problems encountered, unforeseen events, as well as family life and recommendations outside the restaurant. 
• HollyBelly's own hashtag #ItsGoodBecauseWeCare

Bao Family

Who? Chinese cuisine and homemade Baos to discover in one of the group's 3 establishments: Petit Bao, Bleu Bao, Gros Bao! Each with its own specialities and unique decor! The group has conquered the capital and now boasts almost 55,000 subscribers!

What's your strategy? High-quality reels and photos, original professional video content 

3 key learnings ?

• Professional video
• Video recipes
• Online store selling band merchandise

IBRIK

Who's Ibrik? Ibrik Kitchen and its little sister Ibrik Café share the unique know-how of the Balkans! 31,000 subscribers follow the adventure of these establishments

What strategy? Simple yet to the point communication in a colorful, good vibes dynamic.

3 key learnings ?

• Contest organized on Instagram with a simple mechanic,
• Special competition visual to highlight in the feed
• Raw photos, mounted on special backgrounds

Fruit Paradise

Who is it? As the name suggests, this is fruit heaven. Seasonal fruit in all its forms! Fondue, ice cream, waffles, pancakes... But also a delicious menu of savoury dishes. A committed community of some 16,000 subscribers follow the daily life of the Le Paradis du Fruit group.

What's your strategy? Active, cheerful communication that puts a smile on your face

3 key learnings ?

• Replies to all comments
• Stop motion images for short, high-impact reels
• Using story polls

Ephemera

Who is it? The 1st immersive restaurant in Europe! The impression of dining in the depths of the sea: that's the experience offered by Ephemera with Under The Sea. A recent concept that has already won over 52,000 subscribers!

What strategy? Video to immerse you in the marine world

3 key learnings ? 

• Book button at the top of the account
• Videos surfing current trends
• Details of the current competition in biography

What do the majority of these top 20 restaurant Instagram accounts have in common?

The majority of these restaurants work with Malou on a daily basis, especially when it comes to managing their social media ! Get inspired by competing accounts, create, plan and publish posts, carousels and reels, automatically include hashtags in the caption... Discover all the features Malou has to offer to boost your Instagram page!

Want to be one of the top restaurant Instagram accounts in 2023? BY ICI❤️‍🔥