In need of Instagram post ideas to boost your visibility? How to turn your page into a real customer acquisition lever?Make your posts more effective? Increase the visibility of your restaurant? Find ideas for Instagram posts on a daily basis?
Carousels engage 3 times more than regular posts and generate 1.4 times more impressions.
Instagram, a decisive acquisition platform for restaurateurs, offers various possibilities for sharing content. Simple post, video, Reels or carousels: some publications are more effective in converting an internet user into a customer. So, what format should you use as a restaurateur to engage your community and please the Instagram algorithm? What content should you share? How can you publish regularly without running out of inspiration?
The most effective formats today: carousels and Reels. We share with you numerous Instagram carousel ideas to communicate about your establishment regularly while diversifying your content. But since Reels are just as important to integrate into your communication, we give you in this article our 10 tips for creating engaging Reels.
Instagram Carousels: The ideal format to create desire and engage users
The carousel allows you to share up to 10 photos and/or videos in a single post. A boon to give even more desire thanks to more content! A single series of posts that invites you to tell a story, immerse the user in your restaurant, make them salivate with different angles of the dish… When a simple post can leave a taste of “not enough”, not enough to convert the user.
Like video, carousels give the opportunity to deepen your content, show more and thus arouse the curiosity of the user. But unlike videos and Reels, carousels do not require editing and production time, but attractive quality content. If you cannot call upon a professional photographer, it’s up to you to play! We give you all our tips in this article to produce content worthy of an expert!
Our post ideas to highlight your restaurant on Instagram with carousel posts
Share the tasting of a dish/dessert in the form of a series of photos.
The more the user scrolls through the images, the more they enter the plate, like the sensation of tasting it themselves. An ideal way, close to “stop motion“, to make the subscriber salivate. To convey this gluttony, there are different ways:
Plant a spoon like Dalmata does in his cappuccino-style tiramisu.
Or in the reverse direction of tasting, as here with Big Mamma‘s pavlova.
Cut a dish and reveal its interior. Example of the Quelquepart restaurant and its gourmet desserts.
Pour an element that finishes the dish like the melted cheese at CUT street food.
Highlight the volume and gluttony of a dish according to different angles of view.
The user thus visualizes the volume of the plate and its different components. For example, a top view of a burger does not highlight the gluttony of the ingredients that make it up. Some dishes therefore deserve to be immortalized from different angles of view.
Polpo showcases its croquettes, from their filling to the gourmet way of dipping them in sauce.
Flora Danica shares its strawberry dessert from different points of view.
Go closer and closer to the plate by scrolling to the right, as Maythai does here.
Share the preparation steps of a plate for more transparency.
An approach that offers the user a complete experience. He follows the process of setting up the plate from start to finish. Like the feeling of being in the kitchen himself.
Bricktop shares the steps the pizza maker follows before putting the pizza in the oven.
Display raw products at the origin of the plate for even more transparency.
Carousels allow you to play with the “before/after” effect, or the opposite. Some restaurateurs do this to share a finished dish before revealing the ingredients that make up that beautiful plate. An excellent way to showcase their producers and the quality of the ingredients.
From a refined and worked plate of asparagus, 39V highlights the origin of the raw product.
Conversely, Saint Sébastien shows how it creates a gourmet plate from its fresh sardines.
Give internet users a taste of your menu from starters to dessert.
The more the user scrolls through the photos, the more they progress in the tasting. You can share not only the starters, main course, and dessert but also the drinks that accompany them. The user will also be indirectly tempted to take a menu if they visit your restaurant.
BMK Paris Bamako shares a series of photos, starting with the starter and ending with sweet donuts, including the fries that accompany them.
Invite internet users inside your restaurant and take a seat at your table.
Carousels allow you not only to give your subscribers a taste but also to seat them in your establishment and feel the atmosphere of the place. For this, you have several options for perspectives:
Share different spaces in your restaurant, as Sir Winston does with its terrace.
Start from the exterior facade to enter inside, down to the details of the decoration at Dalmata.
Sit at Augustine’s table and enjoy their glass of champagne.
Interact with your subscribers for even more engagement!
The different posts can be like a multiple-choice! Ask your community which options (and therefore photos) they prefer. This way, you engage in a discussion with them.
Maison Pradier asks internet users which desserts they choose.
Devote a publication to job offers.
Are you hiring? Carousels allow you to showcase your various job vacancies!
The restaurant Judy is hiring for different positions and shares them in posts.
Share the steps of a flagship recipe from your restaurant.
Especially since the health crisis, many French people have enjoyed cooking! Sharing one of your magical recipes with them creates a sense of proximity and exclusivity. Carousels allow you to present each step of your recipes without spoiling the aesthetics of your newsfeed!
Well-known for its must-try dishes, Big Mamma decides to share a few recipes, such as their famous vitello tonnato.
Present the news of the restaurant, upcoming events, the release of a book…
Do you have upcoming events in your restaurant during the month? Have you just released a book? Communicate about the news of your establishment.
Fitzroy dedicates a post to events planned each month.
Bao Family takes us inside their new book.
How to find ideas to succeed in publishing Instagram posts daily?
To engage your community and gain new subscribers, you need to share content that appeals to internet users and piques their interest. And, do it regularly to create a real bond with them and anchor your restaurant in their minds.
Publishing engaging content regularly will also showcase you to the Instagram algorithm. Your posts will gain visibility among internet users, be highlighted on the newsfeed of subscribers, and also in the Discovery section. Because Instagram wants to offer the best experience to its clients! The algorithm thus values accounts that create value.
To succeed in pleasing not only your community but also Instagram, you must follow trends daily and remain in constant coherence with current events, weather, and current events. How? By doing some research, subscribing to relevant newsletters, and following inspiring accounts. Then publish and feed your page several times a week at a regular frequency.
But how can you find the time to research, create, and publish content daily, in addition to carrying out your job as a restaurateur?
Malou helps you find inspiration without wasting time for daily Instagram post ideas.
Through the Malou solution, a dedicated tab provides restaurateurs with inspiration to generate content. They can find publications from accounts similar to their concept, sorted by engagement rate, date, number of likes or comments. And from their dashboard, they have access to a complete calendar of key dates throughout the year: full of relevant ideas for their content. This includes public holidays, symbolic dates such as National Day, Christmas, Autumn or Thanksgiving, but also more specific events from the gastronomic, sporting, technological worlds, etc. Examples include International French Fry Day, World Emoji Day, Olympic Games, World Photography Day, Oktoberfest… Equally important: the restaurateur can create their own events specific to their establishment, such as the anniversary of the venue.
To download the 2023 marketing calendar, visit here!
Malou allows you to put your Instagram post ideas on paper, and plan your posts for the coming weeks.
From a single interface, it becomes possible to generate content on your Facebook and Instagram pages. Creating and scheduling posts, and previewing your feed, from the Malou interface allows you to anticipate and organize your editorial planning. Download images, resize them before posting or scheduling, and automatically rename photos: everything happens on the interface. When creating social media posts, the restaurateur can add captions, location, tag accounts, edit images, insert hashtags, and even duplicate the post for Google with a single click! The restaurateur can also schedule and publish carousels, which are more appreciated by both users and social media algorithms. This allows them to maintain true rigor, avoid regular omissions, take the time to carefully craft their posts, at regular frequencies, and publish at key times.
Want to learn more? Contact us!
