The 2025 marketing calendar: all the food dates for restaurant owners
Are you a restaurant owner? Impossible to miss the social networks to guarantee the success of your establishment. You still have to have time and find of good post ideas... Good news: Malou offers you its new 2025 digital marketing calendar 📅
👉 Here are all the dates to anticipate for 2025 and content ideas to stand out!
Why use a marketing calendar for your restaurant?
We don't teach you anything: In catering, it's all about the season.
The dates And big Appointment of the year pace everything: your openings, your menu, your communication, your turnover...
💡 A marketing calendar is the communication weapon for successful restaurants! Exit inspiration failures, you anticipate the seasons and plan all your content and all your initiatives in advance.
A great way to attract customers, get people talking about you and improve your margins is to offer more experiments in connection with dates: exclusive menus, competitions, collaborations, etc.
👉 For example:
- 12 ideas to fill your establishment during Valentine's day
- 14 ideas to increase your turnover during Christmas holidays
The 2025 marketing calendar: dates to anticipate for restaurant owners
👉 Find in this Food calendar :
- Les Unmissable dates Of the year 2025
- Les theme days in France and all over the world
- Les flagship sporting events
- The periods of vacations
💡 Identify dates that are in line with your restaurant concept.
E.g.:
- Pizza day if you are an Italian restaurant;
- The World Cup if you are a pub;
- Grandmothers' Day if you are a brasserie with recipes from yesteryear;
- Environment Day if you are an ecological or vegan restaurant;
- Your birthday: the date ofopening your restaurant.
Finally, consider creating “frozen stories” (highlights) for each event on your Instagram page.
January 2025
📅 Focus on New Year's Day
In restoration, The holiday season (November to January) is one of the most important times for make numbers and be profitable.
If Christmas is mostly celebrated behind closed doors, The new year is often an opportunity to offer:
- Of New Year's Eve dinners ;
- Of Aperitifs and events New Year's Eve (concerts, festivities, “countdown”);
- Of brunches of January 1 (party or detox).
January 6: Epiphany - King cake
January 6: Back to school - End of vacation
January 8: Start of winter sales 2025
January 9: World Corsica Day
January 11: World “Thank You” Day
January 14-18: World Handball Championships
January 16: World Spicy Food Day
January 17: International Italian Cuisine Day
January 18-19: Truffle Festival in Sarlat
January 19: International Popcorn Day
January 20: Blue Monday (the most depressing day of the year)
January 21-26: Paris Fashion Week (2025 autumn/winter men's fashion)
January 21: Hug Day — Hug Day
January 21: World Snow Day
January 22: Franco-German Day
January 23: Community Managers Day
January 24: National Peanut Butter Day (in the US)
January 25-26: Feast of Saint Vincent Tournante, patron saint of winemakers
January 27: World Chocolate Cake Day
📅 Focus on Chinese New Year
January 29: Chinese New Year
January 29 marks the start of the Chinese calendar. Each year honors one of the twelve animals determined according to the moon. Why not take the opportunity to create content related to this animal (tiger, dragon, rabbit), or simply wish your subscribers a happy lunar year?
💡 La Grande Épicerie de Paris marked the occasion with a selection of starters, main courses, desserts specially for the occasion, as well as a “fortune cookie” draw to try to win gift vouchers.
January 29: Chinese New Year
January 30: National Croissant Day (US, CA, GB)
January 31: Kickoff of the Six Nations Championship (rugby)
February 2025
📅 Focus on Candlemas
February 2: Candlemas
Pancakes and pancakes, French (and Breton) specialties are in the spotlight!
Creperie or not, you can set up a pancake workshop, a special à la carte offer, a candlemas snack... The opportunity to fill in the afternoon's off-peak hours!
💡 Our advice: even if you are not a creperie, suggest a pancake or revisit the pancake in line with your concept! Ex: a taco-pancake hybrid, burger-pancake, etc. It is also an opportunity to fill your off-peak hours by offering brunch and snacks.
February 2: Six Nations Rugby Tour 1
February 3: Straw Free Day
February 4: Yorkshire Pudding Day
February 5: World Nutella Day
February 5: Grammy Awards
February 6: World No Phone Day
February 7: Lailat al Miraj
February 8-24: Zone B school vacation
February 9: National Pizza Day
February 9: Superbowl (US soccer championship final)
February 11: end of the 2025 winter sales
📅 Focus on Valentine's Day
February 14: Valentine's Day
💡 62% of French people celebrate Valentine's Day in restaurants, and 35% of them will have an average ticket between 50 and 100€! Also consider offsetting the concept with events and menus dedicated to singles.
A few years ago, the restaurant at MOB HOTEL Organized the event “Without Valentine”, especially for singles with original content designed for social networks.
February 15-March 3: School holidays in zone C and Corsica
February 15 - March 2: Nice Carnival
February 19: International Whale Day
February 20: International Canadian Heritage Day
February 21: International Mother Language Day
February 22-March 4: Venice Carnival
February 22-March 10: Zone A school vacation
February 22-March 2: Agricultural Show
February 24: International Bar Waiters' Day
February 25: Six Nations Rugby Tour 3
February 26: Fairytale Day
February 27: International Strawberry Day
February 28-March 8: Rio Carnival
February 28: First day of Ramadan 2025
March 2025
March 1: World Compliment Day
March 1: World Zero Discrimination Day
March 2: Happiness Day
March 2: Grandmothers' Day
March 3: Oscars ceremony
March 3-11: Paris Fashion Week (women's fashion autumn/winter 2025)
March 4: World Obesity Day
March 4: Mardi Gras
March 6: National Oreo Cookie Day (GB)
📅 Focus on International Women's Rights Day
March 8: International Women's Rights Day
💡Show your support with Engaged content : your teams, your chefs, your customers, your feminine inspirations, the recipes of your mothers and grandmothers... Give gifts to customers, donate part of your profits to associations, etc.
Example: the famous brand McDonalds flipped her M to form a W for “Women” in 2020.
March 8-24: Resto Days
March 17: Saint Patrick's Day
March 18: World Recycling Day
March 18: Michelin Star Ceremony
March 20: Early spring
March 20: World Macaron Day
March 20: International Meat-Free Day
March 21: World Poetry Day
March 22: World Water Day
March 24: European Artisanal Ice Cream Day
March 25: World Procrastination Day
March 25: International Waffle Day (GB)
March 27: National Cheese Day
March 27: World Theatre Day
March 29: Good Friday
March 29: Last day of Ramadan 2025
March 29: Solar eclipse
March 30: Transition to daylight saving time
March 31: Easter
Avril 2025
📅 Zoom sur le 1er Avril
1er avril : Poisson d’avril
💡 Le moment idéal pour faire une blague à vos clients, notamment via les réseaux, pour engager votre communauté et gagner des abonnés avec un post bien pensé. Si vous êtes un restaurant à poissons, c'est votre jour !
Exemple : Big Mamma Group publiait un post pour proposer de retirer les pâtes à la truffe de son menu.
4 avril : journée internationale de la carotte
5-22 avril : Vacances scolaires de la zone B
10-12-13 avril : Marathon de Paris
9-10 avril : Aïd el-Fitr
10 avril : Journée internationale des frères et soeurs
11-20 avril : Festival Coachella
12-28 avril : vacances scolaires de la zone C et de la Corse
13-16 avril : Nouvel an Khmer, Laos, Birmanie et Laos
15 avril : Journée mondiale de l'art
17 avril : Journée mondiale du Malbec
19 avril-5 mai : Vacances scolaires de la zone A
20 avril : Journée internationale du cannabis
20 avril : Journée mondiale de la langue chinoise
20 avril : Dimanche de Pâques
21 avril : Lundi de Pâques (férié)
21 avril : Journée mondiale de la créativité et de l'innovation
22 avril : Journée mondiale de la Terre
23 avril : Journée de la langue espagnole et anglaise
23 avril : Journée mondiale du livre
24 avril : Saint Fidèle - le jour de récompenser vos clients les plus fidèles !
29 avril : Journée mondiale de la danse
30 avril : Journée internationale du jazz
30 avril-11 mai : Foire de Paris
Mai 2025
1er mai : Fête du Travail
2 mai : Journée des bébés
3 mai : Journée mondiale du soleil
4 mai : Jour officiel de Star Wars (May the 4th)
4 mai : Journée internationale des pompiers
6 mai : Journée mondiale du coloriage
7 mai :Journée internationale du rire
8 mai : Armistice - Anniversaire de la fin de la 2ème guerre mondiale (férié)
9 mai : Journée de l’Europe
10 mai : Journée nationale des mémoires de l'esclavage
13 mai : Journée mondiale du commerce équitable
13 mai : Journée mondiale de cocktail
13 mai : Journée internationale du houmous
13-24 mai : 77ème festival de Cannes
17 mai : journée mondiale de la pâtisserie
17 mai : Journée internationale contre l’homophobie, la transphobie et la biphobie
17 mai : Nuit des musées
18 mai : Journée mondiale du whisky
20 mai : Journée mondiale des abeilles
21 mai : Finale de l’Europa League (football)
21 mai : Journée mondiale du thé
22-26 mai : Fête de la nature
23 mai : Finale Champions Cup 2024
23 mai : Journée mondiale de la tortue
24 mai : Journée du bricolage
25 mai : Journée internationale du vin (US, CA, GB)
25 mai : Journée internationale des geeks
25 mai : Journée mondiale de l'Afrique
📅 Zoom sur la fête des mères
25 mai : Fête des mères
De nombreux français profitent de cette occasion pour se rendre au restaurant en famille.
💡Ici, tout est permis : une remise spéciale pour les famille, un cadeau offert aux mamans, un dessert pensé pour l'occasion, une recette héritée de votre mère... Soyez créatif !
La Rôtisserie d’Argent proposait un dessert sur-mesure pour mettre à l’honneur les mamans : Le Tourbillon fraise.
25 mai – 8 juin : Lancement de Roland Garros
27 mai : Journée nationale de la résistance
28 mai : Journée mondiale de l'hygiène menstruelle
29 mai : Ascension
30 mai : Fête des voisins
30 mai : Foire de Paris
31 mai : Journée mondiale sans tabac
31 mai : Finale de la Ligue des Champions
Juin 2025
1er juin : Journée mondiale des parents
3 juin : Journée mondiale du cidre
5 juin : Journée mondiale de l'environnement
5 juin : Fête de l'Aïd al-Adha
7 juin : Nuit blanche 2025 (Paris)
7 juin : Journée nationale du Fish and Chips (GB)
7 juin : Journée nationale du donut (US)
7-9 juin : Journées nationales de l'agriculture
8 juin : Journée mondiale des océans
8 juin : Journée mondiale du bien-être
9 juin : Lundi de Pentecôte
10 juin : Fête nationale du Portugal
11 juin : Journée mondiale du bien-être
11-15 juin : 24h du Mans
15 juin : Journée mondiale contre la faim
15 juin : Nuit du handicap
15 juin : Fête des pères
17 juin : Journée mondiale de la lutte contre la désertification et la sécheresse
17-19 juin : Épreuves écrites du baccalauréat 2025
June 18: World Sushi Day
June 18: Sustainable Gastronomy Day
June 18: International Picnic Day
June 19-22: Hellfest (metal festival in Clisson)
June 20: First day of summer 2025
June 20: World Tapas Day
June 20: World Refugee Day
📅 Focus on the music festival
June 21: Music Day
Live music? Special playlist? Guest of honor? Evening cocktail? You have the opportunity to create an atmosphere, sell drinks And ofOpen all night !
June 21: The longest day of the year
June 21: International Yoga Day
June 24-29: Paris Fashion Week
June 24: Saint-Jean
June 25: Start of summer sales
June 26: World Pineapple Day
June 27: Micro-Small and Medium Enterprises Day
June 28: Pride march
June 30: International Asteroid Day
July 2025
July (date to be specified): Japan Expo 2025 in Paris
July 1: World Naturism Day
July 1st: Canada's National Day
July 2: World UFO Day
July 3: World Plastic Bag Free Day
July 4: Bac results
July 4: US Independence Day (4th of July)
July 5: Start of the Tour de France
July 5: Summer vacation
July 6: International Kissing Day
July 6: World Chocolate Day
July 7: Video Game Day
📅 Focus on July 14
July 14: National Day
On July 14 put France in the spotlight and is a holiday for a good number of French people who therefore want to take advantage of this day.
The good idea: as this is a day where France is honored, highlight on social networks the most typical dish on your menu, but also the local producers with whom you work!
💡 Don't forget to advertise to your customers on your Google My Business page, Instagram, Facebook and others, if you are closed or open! This is also very favorable to your local referencing.
July 17: World Emoji Day
July 20: International Poutine Day
July 21: World Day Against Junk Food
July 21: National Day in Belgium
July 27: Arrival of the Tour de France 2025
July 28: World Grandparents Day
July 30: World Friendship Day
July 31: National Cheesecake Day
August 2025
August 1: International French Fries Day
August 1: National Avocado Day
August 2: National Ice Cream Sandwich Day
August 2: World Beer Day
August 8: World Cat Day
August 10: World Leo Day
August 12: International Youth Day
August 13: International Left-Handed Day
August 14: Oued Ed-Dahab Day
August 15: Assumption (holiday)
August 17: International Black Cat Day
August 19: World Humanitarian Day
August 19: International Photography Day
August 25-September 6: US Open (tennis)
August 26: International Dog Day
August 31: International Blog Day
September 2025
Date to be determined: French Days
September 1: Back to school
September 2: World Coconut Day
September 5: International Charity Day
September 5: Eid al-Mawlid Annabawi
September 6-7: Lille Braderie
September 9: World Plush Day
September 13: World Web Developer Day
September 15: International Day of Democracy
September 16: International Day for the Protection of the Ozone Layer
September 16: Start of the group stages of the 2025-2026 Champions League
September 17: Guacamole Day
September 18: “Paris breathes” day
September 19: International “Pirate Talk” Day (Talk Like a Pirate Day)
September 20: World Cleanup Day
September 20-21: European Heritage Days
September 20 to October 5: Bavarian Oktoberfest
September 21: World Peace Day (UN)
September 22: World Car Free Day
September 22: first day of autumn
September 25: World Dream Day
September 26: World Maritime Day
September 27: World Tourism Day
September 29: International Day to raise awareness about food loss and waste
October 2025
October 1 to 31: Pink October
October 1 to 31: Inktober
October 1: World Vegetarianism Day
October 1: International Music Day
October 1: World Chocolate and Coffee Day
October 2: International Day of Nonviolence
October 3: Boyfriend Day
October 4: World Smile Day
October 4: World Animal Day
October 5: Grandfather's Day
October 6: Canadian Beer Day (CA)
October 9: International Octopus Day
October 9: World Teddy Bear Day
October 10: National Fried Chicken Day (US)
October 12: National Day (Spain)
October 13: International Hamburger Day
October 13: World Sight Day
October 14: World Egg Day
October 16: World Bread Day
October 18 - November 3: All Saints' Day vacation
October 20: International Gin Tonic Day
October 20: International Cooks Day
October 20: World Statistics Day
October 20: Godparents Day
October 24: International Champagne Day
October 24: UN Day
October 25: World Pasta Day
October 26: Transition to winter time
October 28: International Day of Creole Language and Culture
📅 Focus on Halloween
October 31: Halloween
Halloween is becoming an excellent excuse to party, go to a restaurant or play any activity organized for the occasion, and therefore, an excellent way to generate visibility and double your turnover on the evening of the 31st.
THEHotel Particulier de Montmartre had developed for the occasion an original proposal ranging from Bloody cocktails aux make-up workshops through DJ sets.
November 2025
November 1 - 30: Movember (mobilization against prostate cancer)
November 1 - 30: Tobacco Free Month
November 1: World Veganism Day
November 1st: All Saints' Day
November 3: World Sandwich Day
November 4: Common Sense Day
November 6: World Paperless Day
November 7: National Day to Combat School Bullying
November 10: International Intern Day
November 11: Armistice
November 11: World Singles Day
November 13: International Day Against Poverty
November 14: World Diabetes Day
November 16: World Tolerance Day
November 17: International Philosophy Day
November 18: Moroccan Independence Day
November 19: World Toilet Day
November 20: International Children's Rights Day
November 20: Beaujolais Nouveau
November 21: World Television Day
📅 Focus on Thanksgiving
November 27: Thanksgiving
Even though it's an American holiday, Many French people like to celebrate Thanksgiving for its dimension of sharing and gluttony ! It traditionally serves a good meal of turkey, mashed potatoes and pumpkin pie. Take inspiration from these traditions to offer a special menu or simply wish your community a Happy Thanksgiving!
The restaurant The Pincers took advantage of this opportunity to humorously promote its flagship product, The lobster, at the expense of the traditional turkey.
November 28: Black Friday
November 29: World Giving Day
November 30: World No Shopping Day
December 2025
December 1st: 1st day of advent
December 2: International Samba Day
December 3: International Day of Persons with Disabilities
December 5: World Volunteer Day
December 5: World Equal Opportunities Day
December 6: Saint-Nicolas
December 8: World Climate Day
December 8: Green Monday
December 10: World Human Rights Day
December 11: International Mountain Day
December 13: International Raclette Day
December 13: World Human Rights Day
December 15: World Esperanto Day
December 18: World Arabic Language Day
December 19: International Christmas Sweater Day
December 20: International Human Solidarity Day
December 21: World Orgasm Day
December 20 to January 5: Christmas vacation
December 22: Start of winter
December 24: International Sangria Day
December 25: Christmas Eve
December 26: Christmas
📅 Focus on New Year's Eve
December 31: New Year's Eve
New Year's Eve is a great business opportunity! Discover our selection of inspiring addresses for a creative New Year's Eve offer and how to communicate about it.
Example: Anita's Pizza took advantage of this opportunity to ask your customers about the good resolutions they had decided to make in the new year.
Our advice : Just like Anita's Pizza, we recommend asking questions directly to the socionauts. Interactive content engages your community on social networks. We deliver to you 14 more ideas in this article to enjoy the end of year celebrations in his restaurant.
The 2025 Marketing Calendar in MalouApp
How do you remember these numerous key dates on the marketing calendar on a daily basis? How can you find the time to organize a marketing operation to boost your restaurant's communication on the occasion of these key dates? We have developed what you need at Malou! Our solution The MalouApp, integrates a calendar that allows you to have all the important events of the year and day by day on a daily basis. So impossible to forget! And to save time by anticipating posts on important dates, all you have to do is plan your Instagram, Facebook, Google content... directly from the MalouApp! Do not hesitate to ask us for a demo 😍
We put The double bites to satisfy you
Increase your visibility on Google and social networks with Malou.
