22 August 2018
For restaurants, having a strong social media presence is essential to establish their online visibility and attract customers. So how do you build an effective and thriving social media presence? By collaborating with the right food influencers.
Are you looking for the best restaurants in Paris? Are you wondering which Instagram accounts you should follow to keep track of all the latest food trends?
Or are you a restaurant owner, looking to find a new audience of customers by getting the top influencers in Paris to talk about your establishments?
Here’s a list of our favorite influencers, those whom we trust the most, whose posts we save, and whose recommendations we read with trepidation before choosing what tonight’s restaurant will be.
Raphaële Marchal — The passionate gourmet
She’s a food journalist on C8 Channel, she writes for Fou de Pâtisserie, Fou de Cuisine, My Little Paris, and Mint Magazine. Raphaële has good taste, and knows how to share it with other people. She regularly writes about her favorite culinary discoveries on her blog and Instagram account Enrangd’oignons, always with astuteness and humor.
Is your restaurant keen on generous, gourmet-but-not-too-healthy cooking? Raphaële has to stop by and try it.
Mina Soundiram — The most likable street-foodista in Paris
Always on the lookout for the best Parisian joints and the latest street food gems, Mina shares her greatest finds on the winning show Très Très Bon on Paris Première and on Instagram. She also writes for the food section of a number of media outlets. When you ask Amandine Péchiodat, the editor-in-chief of My Little Paris, to talk about her favorite food writer, Mina is the one she mentions. No limit on our street-foodista’s love of good food: vegetarian, carnivorous, exotic or local, healthy or decadent…
If your pastrami sandwich can challenge those of Katz’s, if you’ve mastered fig desserts like no one else, or that you simply serve real, good street food—Mina is your guy.
Anaïs from the Parisianavores blog — The sunny mom foodie
A mom full of energy, humor, and love for good food, Anaïs makes us look at the quiet 15th arrondissement of Paris with a fresh perspective, but also the 11th, Montreuil, and many other Parisian neighborhoods. Between two photos of plates full of food or of French pastries, she shares with her audience bonding moments with her two children. On Instagram, the account Parisianavores has already gathered an audience of over 37,000 foodies.
If your restaurant is kid-friendly—Anaïs should be talking about it.
Tal Spieger — The pastry chef with the best footwear in Paris
Do you serve beautiful desserts or unique and exceptional pastries? Then it’s Tal Spiegel, the chef behind the account Desserted_in_Paris who should be presenting your concept to his 136,000 followers. Where does the originality of the account lie? The chef always shoots pastries from the same angle, simultaneously revealing a pair of quite unusual shoes… that always match the pastry!
Are you particularly proud of your lemon pie? We’re pretty sure Tal will have the matching shoes to showcase it.
Stéphanie Guillemette — The octopus superfan and healthy eatery addict
The lovely French-Brazilian Stéphanie Guillemette loves trying new restaurants. In addition to her colorful homemade breakfasts, she shares her experiences with precision and honesty in her Instagram stories and gives recommendations on where to eat well in Paris—lots of fine spots serving healthy, vegetarian, or pesco-vegetarian food. She’s even taken a leap and occasionally lends her cooking talents to restaurants she likes such as 5 Pailles or the Café Foufou.
If you have octopus, avocado toasts, sweet potatoes, or acaï bowls on your menu, chances are Stéphanie should come to your restaurant.
NO DIET CLUB — The craziest foodie couple in Paris (and London)
It’s in the “Experiences” section of Airbnb that Claudia and Anthony have made a name for themselves. Real food porn enthusiasts, they take people biking through the capital in small groups to go exploring their favorite spots. The four-hour “Food Tour” is punctuated by delicious stops for pizzas, croque-monsieurs, burgers, chocolate, pastries…
For those who thought they would trim down with four hours of biking, it’s kind of a bust. But to fill your stomach and laugh plenty, it’s more than a win. To make your restaurant a stop on the trip, you can contact Claudia and Anthony on Instagram.
Fulguropain — The authentic sweet tooth
The rare treasure among influencers: he refuses to be invited, picks the spots he’ll try, and shares his opinion with precision and honesty. Arnaud can eat anything but mostly talks about pastries. His obsession? Flans. Rumor has it he’s going to open a new account dedicated to the best flans in the country, and even if it doesn’t happen, you still have quite enough content in his posts to tour the best flans in Paris.
If your dessert menu is well looked after, if you take particular care of where your products come from, and if working with local producers is important to you, chances are Arnaud would like to take a look at your restaurant.
Laura — The breakfast and brunch specialist
Laura shares her bright energy and foodie pleasures on her Instagram account Les Paris de Laura. Every month, she organizes a brunch with several followers and describes her experience on a dedicated Instagram account.
Do you offer a generous brunch in Paris or in the vicinity which you’d like people to know about? Contact Laura to set up an insta brunch!
Erwin Kuhn — The foodie photographer
Photographer and owner of the account Infatuation_Paris, Erwin tries every good restaurant in Paris, and makes it known which are worth the trip and what item to order on the menu. Thanks to his beautiful photographs, the quality of his recommendations, and his sense of humor, Erwin has seen his audience grow by around 6 percent every month.
Do you serve a tasty, sophisticated brand of cuisine? Erwin is your man.