Guarantee the long-term success of your products
Generate brand preference with efficient influencer marketing campaigns
Reach your goals of notoriety with the most powerful channel of acquisition
‣ Reach your targets with a multi-channel digital influence strategy. Start a conversation on all the platforms currently inspiring their eating habits (blogs, Instagram, Youtube, Pinterest, Snapchat, Twitter, Facebook, Linkedin, Yelp, Tripadvisor, The Fork, etc.).
‣ We adapt every campaign to your quantitative goals of prospective customers to reach. We work with a network of 8,000 food and lifestyle influencers, and by cumulating the communities of several influencers, you can quickly reach thousands, hundreds of thousands, and even millions of people.
‣ A fine segmentation of the targeted prospects maximizes your sales performance of premium, niche (gluten-free, vegan, lactose-free, etc.), or mass market products. The audience receiving the message is highly qualified (socio-cultural profiles, tastes, dietary habits, consumer habits) and receptive since they trust the influencer.
Engage your audience: increase your sales with the best ROI
‣ To optimize your budget, we select the food influencers providing the best return on investment according to your goals. With an audience that can go from 30,000 to 600,000 followers, high engagement levels and a strong prescription power, these influencers can generate in-store crowds or targeted online traffic at a lower cost than traditional channels (SEO, Adwords, mailing campaigns, etc.).
‣ Before every collaboration, we define with you the key success indicators (generated engagement, size and quality of the audience reached, increase in in-person attendance, online traffic, impact on sales, etc.).
‣ We follow the results during the entirety of the campaign, present you with intermediary reports, and a final, precise, and exhaustive review to approve the achievement of the fixed goals.
‣ We guarantee you strong campaigns thanks to our double expertise: social media and the food industry.
Gain the long-term trust of your audience and create customer loyalty with engaging quality content
‣ Highlight your products with quality content, tailor-made for the networks your targets visit. Each selected influencer is specialized in the publication of food content on specific platforms: they share an authentic and original experience with your product, stage it, cook it, transform it to inspire their audience and invite them to adopt it.
‣ Take advantage of the trust every influencer has built with their audience to engage a conversation with your targets and make it last until you’ve truly created brand preference and built a community of loyal customers.
‣ Turn influencers into long-term partners in communications and they will regularly publish content about your products and anchor them into the minds of your targets as a top of mind. By developing a relationship with them, you also accompany them in their growth in terms of audience and notoriety, which will only reinforce the visibility of your brand.
Malou, a team of experts in influencer food marketingOur team members use their talents to bring your products onto the plate of your target customers in the long run.
The great cooking hope