The PA Market: Digital Growth for Pittsburgh’s Food Scene

Tucked in the heart of Pittsburgh’s Strip District, The PA Market is more than a food hall — it’s a curated experience. Think vibrant vendors, international flavors, a two-story wine library, and a buzzing courtyard. But in a city filled with new openings and constant buzz, even the most impressive destinations can get lost in the noise.

As The PA Market grew, the team realized: word-of-mouth wasn’t enough. They needed to be discovered online — by tourists searching for “best food in Pittsburgh” and locals looking for their next favorite place. And they needed a way to keep their brand — and all their vendors — top of mind and easy to find.

Before Malou

Limited Online Visibility: Struggled with low search rankings, making it challenging for potential customers to discover the venue online.

Disjointed Reputation Management: Faced difficulties in managing and responding to customer reviews across various platforms, leading to inconsistent guest engagement.

Inconsistent Content Strategy: Lacked a cohesive approach to content creation, resulting in missed opportunities to promote events, vendors, and special offerings.

With Malou

Local SEO Optimization: Implemented targeted strategies that led to a +48% boost in Google Search & Maps impressions, significantly increasing organic traffic.

Automated Review Management: Streamlined the process of monitoring and responding to customer feedback, enhancing the establishment's reputation and

fostering customer trust.

Consistent Content Strategy: Developed and executed weekly, Google Posts highlighting vendors, special events, and seasonal promotions, resulting in 1,000+ new

social media followers and heightened customer engagement.

Why did the PA Market choose Malou?

Enhancing Online Discoverability

Recognizing the importance of a robust online presence, The PA Market sought Malou's expertise to improve search visibility and attract more patrons.

Streamlining Reputation Management

With numerous vendors and a high volume of customer interactions, efficient management of online reviews was crucial. Malou's automated solutions ensured timely and professional responses, strengthening customer relationships.

Implementing a Cohesive Content Strategy

To effectively showcase its diverse offerings and events, The PA Market needed a unified content approach. Malou provided the tools and guidance to maintain consistent and engaging communication across all digital platforms.

‍